General Online Marketing Library

FreeWheel Video Monetization Report, Full year 2012 January, 2013

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Full Year 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization. Read more here.


The African-American consumer 2013 report January, 2013
Nielsen & National Newspaper Publishers Association

Black purchasing patterns, media consumption, within generation and gender distinctions, demographics


Android speaks Spanish, but Brands don’t speak Android January, 2013

Android app usage by Spanish speakers; brand opportunity


Measuring Cultural Orientation Among Hispanic Generational Segments Study January, 2013

We demonstrated that lifestage – as opposed to attitudes – had stronger effects on category behaviors within the Hispanic community. The study also found significant differences in cultural orientation across Hispanic generations, which have important implications for Hispanic marketers who are trying to find the best audience for their product category. We concluded that the combination of understanding the cultural orientation (Anglo, Hispanic, bi-cultural) of Hispanic consumers and practicing generational target marketing to those consumers can enhance the marketing efforts of companies serving the Hispanic community.


Latina Power Shift January, 2013

The rise of Latinas – education, purchasing power, decision making, connectivity


Hispanic Trends Project January, 2013
Pew Research

Wide range of Hispanic data & research


Hispanic Consumers and Digital Media December, 2012
IAB (based on BIGInsight Data)

Overview of Hispanic consumers – language, media consumption, life stages, intent to spend


Terra’s 2012 Hispanic Digital Consumer Study by comScore December, 2012
Terra Networks & comScore

Consumer engagement with advertising, the Internet, and other technologies; purchase patterns


IT Purchasing Goes Social November, 2012
Research conducted by Forrester and Research Now as commissioned by LinkedIn

This report explores the dramatic impact social networks have on the B2B IT purchase process and provides and best practices to make it work for your marketing. The report details how Social ‘fits’ in the entire purchase process as well as key drivers and preferences for social network usage. While this is focused on IT, it likely has applicability to other B2B segments.


The Q2 2012 Cross-Platform Report November, 2012

Each quarter Nielsen chooses a trend to watch and feature in the report’s “center spread”. This Quarter’s center spread focuses on simultaneous usage. Nielsen noted that the increased penetration of devices that facilitate connection and communication are allowing consumers to engage in simultaneous usage or what they commonly refer to as multi-tasking. Americans are truly making the most of the technology at their fingertips!


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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.