General Online Marketing Library

The State of Social Media Advertising, And Where It’s Headed May, 2013
Business Insider

This report from BI Intelligence analyzes the state of social media advertising and where it is headed.  The report sources research from comScore, Nielsen, Experian, TBG Digital and BIA/Kelsey to provide an overview  of time spent on social by device, share of online ad budgets spent on social, a forecast of US social spend by device, a deeper look into Facebook Ad spend/performance by click-through rate and some early figures on US social ad forecast by ad format (native vs. display.)  The report ends with three main take-aways.


 

Chango Retargeting Barometer April, 2013
Research conducted by Chango

Retargeting is growing up. That’s the unmistakable takeaway of this year’s survey of more than 50 marketers and agencies. Find out how what they really think about retargeting, what are their budget allocations and their outlook on Site, Search and also FBX retargeting.


 

RTB Powers The Rapid Growth Of Online Video April, 2013
A Forrester Consulting Thought Leadership Paper Commissioned By SpotXchange

In January 2013, SpotXchange commissioned Forrester Consulting to size the online video RTB market between 2012 and 2014. Using Forrester Research Online Video Forecast, 2012 To 2017, Forrester Research, Inc., and interviews with online video buyers, sellers, and technology providers, Forrester found that RTB continues to grow rapidly as a percentage of the overall video market and as the definition of RTB continues to evolve from a bidding platform to a programmatic tool for buying based on multiple attributes. Over the past year, RTB has been the fastest growing segment of the online video business, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.


 

FreeWheel Video Monetization Report, Full year 2012 January, 2013
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Full Year 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization. Read more here.


 

The African-American Consumer: 2013 Report January, 2013
Nielsen & National Newspaper Publishers Association

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever.

Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections


 

Android Speaks Spanish, But Brands Don’t Speak Android January, 2013
Flurry

Hispanic agencies need to figure out how to create great brand experiences on Android.  If they can, it opens up opportunities well beyond U.S. Spanish speakers.


 

Measuring Cultural Orientation Among Hispanic Generational Segments Study January, 2013
AHAA

Use generational marketing to understand the diversity among Hispanics and to drive marketing effectiveness. Implication:
–Understanding Hispanic generational differences and product usage can help define targeting priorities for product and service marketers.
–Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche


 

IT Purchasing Goes Social November, 2012
Research conducted by Forrester and Research Now as commissioned by LinkedIn

This report explores the dramatic impact social networks have on the B2B IT purchase process and provides and best practices to make it work for your marketing. The report details how Social ‘fits’ in the entire purchase process as well as key drivers and preferences for social network usage. While this is focused on IT, it likely has applicability to other B2B segments.


 

The Q2 2012 Cross-Platform Report November, 2012
Nielsen

Each quarter Nielsen chooses a trend to watch and feature in the report’s “center spread”. This Quarter’s center spread focuses on simultaneous usage. Nielsen noted that the increased penetration of devices that facilitate connection and communication are allowing consumers to engage in simultaneous usage or what they commonly refer to as multi-tasking. Americans are truly making the most of the technology at their fingertips!


 

2012 Online Video Presidential Ads Report November, 2012
Visible Measures

The online video campaign for the 2012 presidential cycle has been just as fierce as the TV and ground battles. There are numerous players involved on both sides driving viewership. Online video offers more flexibility than television for the campaigns to attack and respond to real-time events. Television ads, long-form documentaries, quick responses to attack ads and campaign gaffes, intimate looks at the candidates with their families, behind-the-scenes features, mashups, spoofs, and more are published online. There has never been so much video content for an electorate to consume. Instead of ads interrupting voters while they’re watching TV, or being skipped over with the help of DVRs, voters are actually choosing to watch presidential ads and content in online video.


 

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