General Online Marketing Library

Q1 2014 Global Video Index May, 2014

Ooyala’s Q1 2014 Global Video Index illustrates the mobile viewing trend and more, crunching billions of bits of multi-screen video data from the first quarter of a year that will continue to see online video set new records.


2013 Branded Video Annual Report March, 2014
Visible Measures

As overall viewership grows, so do the average views per campaign. In 2013, three campaigns topped 100
million views. More than 1,020 campaigns topped 1 million views in 2013, the highest number to date. The
average campaign launched in 2013 drove more than 2.4 million views. This massive growth led the weekly
threshold for the Ad Age Viral Video Chart - the benchmark for branded video performance - to increase to
more than 2 million video views, its highest point in history.


FreeWheel Video Monetization Report, Q4 2013 March, 2014

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. The dataset used for this quarter's report is one of the largest available on the usage and monetization of professional, rights managed video content, and comprised over 75 billion video views and 60 billion video ad views in 2013.


Q4 2013 Email Benchmark Report March, 2014

The following report details the overall email marketing trends for the fourth quarter of 2013 as well as the key performance indicators (KPIs) that shaped the success of Experian Marketing Services clients’ email programs over the past two years.


RocketFuel Financial Services Q1 2014 February, 2014

The findings in this study come from a survey of 757 consumers in December 2013 asking about their credit card preferences, usage habits, and history. Respondents were screened out based on a history of risky behavior (e.g. having declared bankruptcy or been late with a mortgage or credit-card payment). Ad interaction data comes from a sample of 2.1 billion impressions delivered to financial services campaigns run with Rocket Fuel between October and December 2013. Creative analysis was done on a sample of 2,300 distinct creatives from 205 credit-card and financial-services campaigns run with Rocket Fuel between October and November 2013.


FreeWheel Video Monetization Report, Q3 2013 December, 2013

 In Q3 2013 we saw significant evidence of this consumer driven shift from linear TV viewing to anytime, anywhere, any device viewing demonstrated by the rapid growth in viewing on tablets, OTT, and mobile devices.


Q4 Branded Video Content December, 2013
Visible Measures

The massive growth in branded video is a testament to the growing importance of video content for brands, who understand how it can increase engagement and earned media more than traditional advertisements.


The Retargeting Barometer Report October, 2013
Powered by DigiDay

The resulting report is part of Chango’s ongoing programmatic marketing efforts to analyze the industry’s key trends, highlight best practices, and benchmark key activities.


B2B Content Marketing 2014 - Benchmarks, Budgets and Trends - North America October, 2013
Research conducted by Content Marketing Institute and Marketing Profs

Joe Pulizzi, who is a partner with the IAB on the Content Marketing Task Force, has published their annual B2B Content Marketing survey, a helpful resource for B2B content marketers.  The report identifies:

  • What are best-in-class B2B content marketers doing differently than their peers?
  • What type of functions are B2B marketers outsourcing (a new question asked this year)?
  • What are the primary goals for content marketing — and what are marketers doing to measure success?
  • How are marketers tailoring content?


Latina Power Shift October, 2013

This report, produced by Nielsen using demographic and behavioral data gathered from various sources, demonstrates the rising prominence of Latinas as head of households, key decision makers and primary wage earners among US families. 


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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.