General Online Marketing Library

RTB Powers The Rapid Growth Of Online Video April, 2013
A Forrester Consulting Thought Leadership Paper Commissioned By SpotXchange

In January 2013, SpotXchange commissioned Forrester Consulting to size the online video RTB market between 2012 and 2014. Using Forrester Research Online Video Forecast, 2012 To 2017, Forrester Research, Inc., and interviews with online video buyers, sellers, and technology providers, Forrester found that RTB continues to grow rapidly as a percentage of the overall video market and as the definition of RTB continues to evolve from a bidding platform to a programmatic tool for buying based on multiple attributes. Over the past year, RTB has been the fastest growing segment of the online video business, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.


 

FreeWheel Video Monetization Report, Full year 2012 January, 2013
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Full Year 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization. Read more here.


 

Android speaks Spanish, but Brands don’t speak Android January, 2013
Flurry

Android app usage by Spanish speakers; brand opportunity


 

Measuring Cultural Orientation Among Hispanic Generational Segments Study January, 2013

We demonstrated that lifestage – as opposed to attitudes – had stronger effects on category behaviors within the Hispanic community. The study also found significant differences in cultural orientation across Hispanic generations, which have important implications for Hispanic marketers who are trying to find the best audience for their product category. We concluded that the combination of understanding the cultural orientation (Anglo, Hispanic, bi-cultural) of Hispanic consumers and practicing generational target marketing to those consumers can enhance the marketing efforts of companies serving the Hispanic community.


 

Latina Power Shift January, 2013
Nielsen/Batanga

The rise of Latinas – education, purchasing power, decision making, connectivity


 

Hispanic Trends Project January, 2013
Pew Research

Wide range of Hispanic data & research


 

The African-American consumer 2013 report January, 2013
Nielsen & National Newspaper Publishers Association

Black purchasing patterns, media consumption, within generation and gender distinctions, demographics


 

Hispanic Consumers and Digital Media December, 2012
IAB (based on BIGInsight Data)

Overview of Hispanic consumers – language, media consumption, life stages, intent to spend


 

Terra’s 2012 Hispanic Digital Consumer Study by comScore December, 2012
Terra Networks & comScore

Consumer engagement with advertising, the Internet, and other technologies; purchase patterns


 

IT Purchasing Goes Social November, 2012
Research conducted by Forrester and Research Now as commissioned by LinkedIn

This report explores the dramatic impact social networks have on the B2B IT purchase process and provides and best practices to make it work for your marketing. The report details how Social ‘fits’ in the entire purchase process as well as key drivers and preferences for social network usage. While this is focused on IT, it likely has applicability to other B2B segments.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.