General Online Marketing Library

Visible Measures Q1 Branded Video Report June, 2013
Visible Measures

The report details viewer activity around branded content in Q1 2013. All campaigns in the report are measured on a True Reach™ basis, which combines the performance of brand-driven and audience-driven video clips across the web. All views are user-initiated, where a real person needs to press the “play” button to watch an ad. 


 

Leveraging Trade Associations for B2B Marketing June, 2013
Research conducted by Chango

This report highlights the many ways that B2B marketers can benefit from joining trade organizations such as the IAB.  You will learn how your organization can use Trade Associations to improve your company’s reputation, develop relationships with C-level professionals and tap into reliable-in-depth Knowledge about your industry that can guide your marketing efforts.  Julie Van Ullen, VP of Member Services at the IAB is quoted.


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

FreeWheel Video Monetization Report, Q1 2013 May, 2013
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Q1 2013 report, two broad market segments are highlighted, both focused on premium online video: Linear + Digital and Digital Pure Play. Read more here.


 

The State of Social Media Advertising, And Where It’s Headed May, 2013
Business Insider

This report from BI Intelligence analyzes the state of social media advertising and where it is headed.  The report sources research from comScore, Nielsen, Experian, TBG Digital and BIA/Kelsey to provide an overview  of time spent on social by device, share of online ad budgets spent on social, a forecast of US social spend by device, a deeper look into Facebook Ad spend/performance by click-through rate and some early figures on US social ad forecast by ad format (native vs. display.)  The report ends with three main take-aways.


 

Chango Retargeting Barometer April, 2013
Research conducted by Chango

Retargeting is growing up. That’s the unmistakable takeaway of this year’s survey of more than 50 marketers and agencies. Find out how what they really think about retargeting, what are their budget allocations and their outlook on Site, Search and also FBX retargeting.


 

RTB Powers The Rapid Growth Of Online Video April, 2013
A Forrester Consulting Thought Leadership Paper Commissioned By SpotXchange

In January 2013, SpotXchange commissioned Forrester Consulting to size the online video RTB market between 2012 and 2014. Using Forrester Research Online Video Forecast, 2012 To 2017, Forrester Research, Inc., and interviews with online video buyers, sellers, and technology providers, Forrester found that RTB continues to grow rapidly as a percentage of the overall video market and as the definition of RTB continues to evolve from a bidding platform to a programmatic tool for buying based on multiple attributes. Over the past year, RTB has been the fastest growing segment of the online video business, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.


 

FreeWheel Video Monetization Report, Full year 2012 January, 2013
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Full Year 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization. Read more here.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.