General Online Marketing Library

Mobile Best Practices January, 2008
InsightExpress

“...Mobile is a fairly recent addition to many media plans, it's important to understand exactly how consumers move through the various brand development stages.”


 

Beyond Search: Illuminating The Alltell Wireless Sales Funnel January, 2008
Microsoft Advertiser & Publisher Solutions

New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile.


 

Widemile Case Study January, 2007
Widemile

Leading-edge companies employ a comprehensive optimization and improvement process to maintain and improve search engine marketing (SEM) and ROI. This case study examines how smartsheet.com, an online collaboration software provider based in Bellevue, WA, worked with Widemile to use multivariate optimization to double their SEM spending efficiency.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.