General Online Marketing Library

True.com Case Study January, 2008
Epic Advertising

Epic worked with True.com to develop and implement a strategy that included continual traffic evaluation and development, data analysis, ppc marketing, media buying, and creative review.


 

Latest Smart Marketer Newsletters January, 2008

Terra Smart Marketer Newsletters are Terra's periodic ongoing research on the online Hispanic population.


 

Mobile Advertising Pushes the Right Buttons for Banking Leader January, 2008
Microsoft Ditigal Advertising Solutions

With the rise of mobile internet use, especially among a young, affluent demographic, advertisers a keenly interested in positioning to reach this audience. Mobile advertising is predicted to grow at an average rate of 72 percent each year for the next five years. The question for many advertisers is can this growing medium become a new way to generate customers and strengthen their brands? Please note that this case study is for a US retail banking institution and is based on US customer data.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 1 January, 2008
Microsoft Advertiser and Publisher Solutions

Going Mobile provides a glance an at-a-glance summary of quarterly trends in mobile internet usage across Europe. The data represented is based on research conducted by M:Metrics, giving media planners and buyers an authoritative and independent view of the sector.


 

2008 Election Research January, 2008
Burst Media

Burst Media recently surveyed more than 11,000 internet users between July 14-24, 2008. Over 4,000 survey respondents said they would definitely vote in the 2008 presidential election. The findings in the report are based on the responses of definite voters only.


 

Nokia Interactive Case Studies 2008 January, 2008
Nokia


 

Engagement Mapping January, 2008
Microsoft Advertiser & Publisher Solutions

Engagement mapping counts every customer touch point (not just the last) and enables advertisers to be more effective, more creative and more relative with their digital marketing.


 

2008 B2B Search Marketing Strategy Guide: Advice From The Pros January, 2008
Business.com

Based on survey responses from 144 search marketing agencies currently managing B2B client campaigns, this whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.


 

Mobile Best Practices January, 2008
InsightExpress

“...Mobile is a fairly recent addition to many media plans, it's important to understand exactly how consumers move through the various brand development stages.”


 

Beyond Search: Illuminating The Alltell Wireless Sales Funnel January, 2008
Microsoft Advertiser & Publisher Solutions

New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.