General Online Marketing Library

2008 Online Advertising Market Report April, 2008
Rubicon

Having optimized more than 10 billion ads across 650 website and 60 ad networks, we have visibility into the market from a central point of view. With this report, we share our analysis of the data. We believe that a more educated market is a stronger one.


 

Online Ad Networks: Monetizing the Long Tail March, 2008
desilva+phillips

“Online advertising networks have emerged as a central vehicle for monetizing the Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized online publishers with significantly more advertising revenues than would otherwise be possible. And by finding ways to make this inventory more palatable to more advertisers, ad networks are positioned to grow faster than the broader market.”


 

Buzz Report BMW M3 Challenge February, 2008
Jogo

Buzz Capture combed the most popular sources across the net and within a few weeks produces an effectiveness study that confirmed the positive impact.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 2 January, 2008
Microsoft Advertiser and Publisher Solutions

The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market.


 

Beyond Search: Illuminating The Alltell Wireless Sales Funnel January, 2008
Microsoft Advertiser & Publisher Solutions

New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile.


 

BtoB Lead Generation Handbook January, 2008
Marketing Sherpa

MARKETING SHERPA: Lead generation has taken on new importance given the economic slowdown. Online marketing offers a lot of lead gen options, but what ones work best and how do you determine that? Marketing Sherpa surveyed thousands of marketers to identify strategies, tactics, testing, and results.

Download the Entire Handbook


 

Engagement Mapping January, 2008
Microsoft Advertiser & Publisher Solutions

Engagement mapping counts every customer touch point (not just the last) and enables advertisers to be more effective, more creative and more relative with their digital marketing.


 

MTV Virtual Worlds January, 2008
Metacafe Case Study

The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views.


 

2008 Election Research January, 2008
Burst Media

Burst Media recently surveyed more than 11,000 internet users between July 14-24, 2008. Over 4,000 survey respondents said they would definitely vote in the 2008 presidential election. The findings in the report are based on the responses of definite voters only.


 

2008 B2B Search Marketing Strategy Guide: Advice From The Pros January, 2008
Business.com

Based on survey responses from 144 search marketing agencies currently managing B2B client campaigns, this whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.


 

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