General Online Marketing Library

BtoB Lead Generation Handbook January, 2008
Marketing Sherpa

MARKETING SHERPA: Lead generation has taken on new importance given the economic slowdown. Online marketing offers a lot of lead gen options, but what ones work best and how do you determine that? Marketing Sherpa surveyed thousands of marketers to identify strategies, tactics, testing, and results.

Download the Entire Handbook


 

2008 Election Research January, 2008
Burst Media

Burst Media recently surveyed more than 11,000 internet users between July 14-24, 2008. Over 4,000 survey respondents said they would definitely vote in the 2008 presidential election. The findings in the report are based on the responses of definite voters only.


 

Beyond Search: Illuminating The Alltell Wireless Sales Funnel January, 2008
Microsoft Advertiser & Publisher Solutions

New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 1 January, 2008
Microsoft Advertiser and Publisher Solutions

Going Mobile provides a glance an at-a-glance summary of quarterly trends in mobile internet usage across Europe. The data represented is based on research conducted by M:Metrics, giving media planners and buyers an authoritative and independent view of the sector.


 

True.com Case Study January, 2008
Epic Advertising

Epic worked with True.com to develop and implement a strategy that included continual traffic evaluation and development, data analysis, ppc marketing, media buying, and creative review.


 

Nokia Interactive Case Studies 2008 January, 2008
Nokia


 

Mobile Advertising Pushes the Right Buttons for Banking Leader January, 2008
Microsoft Ditigal Advertising Solutions

With the rise of mobile internet use, especially among a young, affluent demographic, advertisers a keenly interested in positioning to reach this audience. Mobile advertising is predicted to grow at an average rate of 72 percent each year for the next five years. The question for many advertisers is can this growing medium become a new way to generate customers and strengthen their brands? Please note that this case study is for a US retail banking institution and is based on US customer data.


 

Widemile Case Study January, 2007
Widemile

Leading-edge companies employ a comprehensive optimization and improvement process to maintain and improve search engine marketing (SEM) and ROI. This case study examines how smartsheet.com, an online collaboration software provider based in Bellevue, WA, worked with Widemile to use multivariate optimization to double their SEM spending efficiency.


 

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