General Online Marketing Library

American Gangster on Metacafe January, 2008
Metacafe Case Study

The American Gangster Campaign on Metacafe was a strong success and illustrates the positive effects that can be achieved when advertising on short-form video sites. Nearly half of Metacafe viewers recall the campaign and evaluate it positively across the board." - Mike Vorhaus, Frank N. Magid Associates, Managing Director


 

Mobile Best Practices January, 2008
InsightExpress

“...Mobile is a fairly recent addition to many media plans, it's important to understand exactly how consumers move through the various brand development stages.”


 

2008 B2B Search Marketing Strategy Guide: Advice From The Pros January, 2008
Business.com

Based on survey responses from 144 search marketing agencies currently managing B2B client campaigns, this whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.


 

2008 Election Research January, 2008
Burst Media

Burst Media recently surveyed more than 11,000 internet users between July 14-24, 2008. Over 4,000 survey respondents said they would definitely vote in the 2008 presidential election. The findings in the report are based on the responses of definite voters only.


 

BtoB Lead Generation Handbook January, 2008
Marketing Sherpa

MARKETING SHERPA: Lead generation has taken on new importance given the economic slowdown. Online marketing offers a lot of lead gen options, but what ones work best and how do you determine that? Marketing Sherpa surveyed thousands of marketers to identify strategies, tactics, testing, and results.

Download the Entire Handbook


 

True.com Case Study January, 2008
Epic Advertising

Epic worked with True.com to develop and implement a strategy that included continual traffic evaluation and development, data analysis, ppc marketing, media buying, and creative review.


 

Engagement Mapping January, 2008
Microsoft Advertiser & Publisher Solutions

Engagement mapping counts every customer touch point (not just the last) and enables advertisers to be more effective, more creative and more relative with their digital marketing.


 

Beyond Search: Illuminating The Alltell Wireless Sales Funnel January, 2008
Microsoft Advertiser & Publisher Solutions

New capabilities such as Engagement Mapping, empower marketers to automate and customize their real time reporting with little to no change to current media optimization processes. As a result, agencies and advertisers are able to quickly and effectively substantiate previously undervalued channels such as display and rich media as well as justify budgets for emerging channels such as web video and mobile.


 

Latest Smart Marketer Newsletters January, 2008

Terra Smart Marketer Newsletters are Terra's periodic ongoing research on the online Hispanic population.


 

Nokia Interactive Case Studies 2008 January, 2008
Nokia


 

<First < Prev Page … 5 6 7 8 9 10 11 12 13 14 All Next > Last>

If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.