General Online Marketing Library

Understanding the Digital Savvy Consumer May, 2008
Scarborough Research

An analysis of the country’s most high-tech consumers: where they live, who they are, what they buy and what they watch/listen to/read.


 

Cost-Effectively Reaching the In-Market Auto Buyer April, 2008
ValueClick Media

“The purpose of this study, conducted by Valueclick Media and interactive agency Goodway 2.0, was to evaluate networks as an alternative to advertising on automotive information sites. Moreover, the study sought to prove the most effective way to utilize networks, namely that running on a large number of sites and allowing optimization technology to determine those which are most effective will yield higher performance than presupposing what sites or channels will generate an advertiser's intended results.”


 

Massive Case Study Compendium April, 2008
Massive

The compendium describes the lucrative gaming landscape, and illustrates that in-game advertising is highly effective in impacting key marketing metrics across a variety of significant industries and brands - in addition to complementing the game play experience.


 

2008 Online Advertising Market Report April, 2008
Rubicon

Having optimized more than 10 billion ads across 650 website and 60 ad networks, we have visibility into the market from a central point of view. With this report, we share our analysis of the data. We believe that a more educated market is a stronger one.


 

Online Ad Networks: Monetizing the Long Tail March, 2008
desilva+phillips

“Online advertising networks have emerged as a central vehicle for monetizing the Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized online publishers with significantly more advertising revenues than would otherwise be possible. And by finding ways to make this inventory more palatable to more advertisers, ad networks are positioned to grow faster than the broader market.”


 

Buzz Report BMW M3 Challenge February, 2008
Jogo

Buzz Capture combed the most popular sources across the net and within a few weeks produces an effectiveness study that confirmed the positive impact.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 2 January, 2008
Microsoft Advertiser and Publisher Solutions

The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market.


 

MTV Virtual Worlds January, 2008
Metacafe Case Study

The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views.


 

Electronic Arts NFL Tour January, 2008
Metacafe Case Study

NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes.


 

American Gangster on Metacafe January, 2008
Metacafe Case Study

The American Gangster Campaign on Metacafe was a strong success and illustrates the positive effects that can be achieved when advertising on short-form video sites. Nearly half of Metacafe viewers recall the campaign and evaluate it positively across the board." - Mike Vorhaus, Frank N. Magid Associates, Managing Director


 

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