General Online Marketing Library

AdMob Mobile Metrics Report August, 2008
Admob

Admob serves ads for more than 5000 mobile web sites. This monthly report offers a snapshot of the data in our network to provide insight into trends in the mobile economy.


 

Understanding the Digital Savvy Consumer May, 2008
Scarborough Research

An analysis of the country’s most high-tech consumers: where they live, who they are, what they buy and what they watch/listen to/read.


 

Massive Case Study Compendium April, 2008
Massive

The compendium describes the lucrative gaming landscape, and illustrates that in-game advertising is highly effective in impacting key marketing metrics across a variety of significant industries and brands - in addition to complementing the game play experience.


 

2008 Online Advertising Market Report April, 2008
Rubicon

Having optimized more than 10 billion ads across 650 website and 60 ad networks, we have visibility into the market from a central point of view. With this report, we share our analysis of the data. We believe that a more educated market is a stronger one.


 

Cost-Effectively Reaching the In-Market Auto Buyer April, 2008
ValueClick Media

“The purpose of this study, conducted by Valueclick Media and interactive agency Goodway 2.0, was to evaluate networks as an alternative to advertising on automotive information sites. Moreover, the study sought to prove the most effective way to utilize networks, namely that running on a large number of sites and allowing optimization technology to determine those which are most effective will yield higher performance than presupposing what sites or channels will generate an advertiser's intended results.”


 

Online Ad Networks: Monetizing the Long Tail March, 2008
desilva+phillips

“Online advertising networks have emerged as a central vehicle for monetizing the Long Tail of the Internet. By aggregating traffic that was previously too difficult to buy or which was otherwise undesirable, ad networks provide small and mid-sized online publishers with significantly more advertising revenues than would otherwise be possible. And by finding ways to make this inventory more palatable to more advertisers, ad networks are positioned to grow faster than the broader market.”


 

Buzz Report BMW M3 Challenge February, 2008
Jogo

Buzz Capture combed the most popular sources across the net and within a few weeks produces an effectiveness study that confirmed the positive impact.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 2 January, 2008
Microsoft Advertiser and Publisher Solutions

The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market.


 

Engagement Mapping January, 2008
Microsoft Advertiser & Publisher Solutions

Engagement mapping counts every customer touch point (not just the last) and enables advertisers to be more effective, more creative and more relative with their digital marketing.


 

Electronic Arts NFL Tour January, 2008
Metacafe Case Study

NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes.


 

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