General Online Marketing Library

comScore 2009 Digital U.S. Year in Review February, 2010
comScore

2009 represented a critical year in the relatively brief history of digital media; a year that was marred by the overhang of a global economic recession that had a particularly negative impact on the U.S. advertising and e-commerce markets. But it was also a year in which digital consumer activity soared, new innovations grabbed hold in the marketplace and businesses got more serious about navigating the digital landscape.


 

Social Media Best Practices: Question & Answer Forums December, 2009
Business.com

Ever participated in, or considered participating in, online Q&A forums such as LinkedIn Answers, Yahoo! Answers or Business.com Answers to build brand awareness, engage with prospects and/or generate leads? This free social media best practices report combines insights from over 1,100 Q&A forum users and over 800 companies participating in online Q&A with strategic best practice advice to help your company make the most of this emerging social media opportunity.


 

Engaging Small Business Decision Makers Through Social Media December, 2009
Business.com

How Small Business Decision Makers Utilize Social Media as a Resource for Business Information, with Implications for Improving Marketing to Small Business.


 

2009 B2B Social Media Benchmarking Study November, 2009
Business.com

An essential reference for business-to-business (B2B) marketers, this free report provides the benchmarking statistics necessary to determine whether social media channels offer a significant opportunity to reach and engage with your target business audience. Report is based on insights from nearly 2,500 people utilizing social media and social networking web sites to find business-relevant information as well as over 500 B2B companies currently managing social media initiatives to build brand awareness, engage prospects, drive site traffic and generate leads.


 

2009 Business Social Media Benchmarking Study November, 2009
Business.com

General Summary Report Based on Insights into Business Social Media Usage Provided by Nearly 3,000 North American Business Professionals


 

The State of Digital Display II October, 2009
Kathryn Koegel with data collaboration from Compete, comScore Dynamic Logic, InsightExpress, Microsoft/Atlas, Nielsen Online, and the IAB

The State of Digital Display II is a follow up to a paper published in May 2009 that argued that digital display advertising was misunderstood by industry analysts and reporters who inaccurately predicted its imminent demise. Using available data on trends in spend by category and information on new measurement techniques, the paper provided insights into an ad format in transition.

This follow-up paper takes another look at spend, formats, effectiveness metrics and industry trends to help marketers, agency executives and publishers make the most efficient usage of what is now a well-established advertising form.

The author is an independent media researcher and consultant who has held prominent marketing positions in the three leading media (print, TV and online).


 

Nielsen'sThree Screen Report October, 2009
Nielsen

Nielsen’s fourth quarter Three Screen Report – a regular analysis from Nielsen’s Anytime Anywhere Media Measurement™ initiative, which analyzes video and related consumer behavior – reveals that Americans continue to view video at a record pace.


 

Planner's Digital Dilemma - Online Research from Microsoft Atlas Institute July, 2009
Microsoft

This Digital Marketing Insight will examine why marketers are not taking advantage of the Internet’s mass appeal to build awareness for their products or services, and presents both near- and long-term solutions for the planner’s dilemma: bringing traditional media planning to digital media.


 

2008 Year-in-Review DoubleClick Benchmarks Report June, 2009
DoubleClick

Marketers and agencies are often faced with questions such as “How do I objectively know if my display ad campaigns are doing well?” and “Are there credible industry benchmarks out there?” Similarly, publishers look for industry-standard performance metrics to demonstrate the value of their advertising programs to their partners.

In response to these challenges, DoubleClick is publishing the DoubleClick Benchmarks Report, a free report on industry benchmarks that helps marketers, agencies, and publishers evaluate the performance of online display advertising campaigns in the U.S., relative to industry norms.


 

Luxury Lovers and Online May, 2009
Microsoft

A recent study conducted by London-based Essential Research explores the role of digital advertising in marketing luxury brands. Covering the US, UK, France and Japan, the study exposes a global appetite for luxury goods across Asia and Europe.


 

<First < Prev Page … 5 6 7 8 9 10 11 12 13 14 All Next > Last>

If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.