General Online Marketing Library

Brand Marketers Guide to In-Image Advertising September, 2013
GumGum

This white paper by GumGum provides brands and the agency community with a basic overview of in-image advertising and how it can be used to reach their objectives.


 

Brand Building on Mobile Devices June, 2013
Fiksu

Fiksu's research organization, Fiksu Performance Labs, recently conducted some analysis to help marketers understand the impact that mobile app advertising can have compared to more traditional channels.


 

Visible Measures Q1 Branded Video Report June, 2013
Visible Measures

The report details viewer activity around branded content in Q1 2013. All campaigns in the report are measured on a True Reach™ basis, which combines the performance of brand-driven and audience-driven video clips across the web. All views are user-initiated, where a real person needs to press the “play” button to watch an ad. 


 

Leveraging Trade Associations for B2B Marketing June, 2013
Research conducted by Chango

This report highlights the many ways that B2B marketers can benefit from joining trade organizations such as the IAB.  You will learn how your organization can use Trade Associations to improve your company’s reputation, develop relationships with C-level professionals and tap into reliable-in-depth Knowledge about your industry that can guide your marketing efforts.  Julie Van Ullen, VP of Member Services at the IAB is quoted.


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

A Look Across Screens June, 2013
Nielsen

Both smartphones and tablets offer mobility of content; video content as well as at-our-fingertips access to
news, information, sports scores, social networking and shopping. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices or the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected


 

FreeWheel Video Monetization Report, Q1 2013 May, 2013
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Q1 2013 report, two broad market segments are highlighted, both focused on premium online video: Linear + Digital and Digital Pure Play. Read more here.


 

The State of Social Media Advertising, And Where It’s Headed May, 2013
Business Insider

This report from BI Intelligence analyzes the state of social media advertising and where it is headed.  The report sources research from comScore, Nielsen, Experian, TBG Digital and BIA/Kelsey to provide an overview  of time spent on social by device, share of online ad budgets spent on social, a forecast of US social spend by device, a deeper look into Facebook Ad spend/performance by click-through rate and some early figures on US social ad forecast by ad format (native vs. display.)  The report ends with three main take-aways.


 

Chango Retargeting Barometer April, 2013
Research conducted by Chango

Retargeting is growing up. That’s the unmistakable takeaway of this year’s survey of more than 50 marketers and agencies. Find out how what they really think about retargeting, what are their budget allocations and their outlook on Site, Search and also FBX retargeting.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.