General Online Marketing Library

OOYALA: Q4 Global Video Index Report March, 2015

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


Innovid Interactive Video Benchmarks March, 2015

Innovid analyzed thousands of interactive and pre-roll video campaigns, over billions of impressions, from 2014 to set this year’s performance expectations. These metrics will help you understand how various ad formats, publisher placements and ad lengths perform with respect to time earned, activity rate, engagement rate, completion rate, and much more. This report also introduces new benchmarks for cross-device campaigns.


ShareThis Finance Study March, 2015

Every month 32 million users generate 68 million social actions related to finance. Read the report to find out more. 


FreeWheel Video Monetization Report, Q4 2014 February, 2015

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.


´┐╝Quick Guide To Youtube, Facebook Video & Vine February, 2015

Tubular constantly analyzes the most cutting-edge video trends. With the rise of Facebook Video and Vine, they sought to compare the two emerging platforms to YouTube and provide you with content and distribution recommendations. 


Spotify Brand Impact Story January, 2015

The Brand Impact Study was administered by comScore—a global leader in measuring the digital world and a preferred source for digital business analytics—and commissioned by Spotify for Brands—the platform that unlocks audience intelligence to connect brands with the streaming generation—to quantify the impact that music listening has on brands.


AdRoll's State of the Industry Report January, 2015

Today’s marketers are becoming more like analysts, using technology to understand and react to always-on consumers in real time. It’s only natural that they’ve begun to demand tools that support their vision for a full-funnel, multi-platform, data-driven marketing strategy. Read more about it in AdRoll's State of the Industry Report.


Q4 2014 Consumer Sharing Trends Report January, 2015

This is the 6th installment of Sharethis Consumer Sharing Trends Report. This quarter they released findings from both Q4/2014 and 2014 overall.


Programmatic Pulse November, 2014
Chango + Brand Innovators

Prognosticators, from Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for programmatic advertising in digital ad sales. Challenges and opportunities lie ahead as programmatic advertising soars.


Combating Fraud In Online Advertising November, 2014
Integral Ad Science

As the Web continues to evolve, automated activity by software programs, colloquially referred to as “bots,” finds even greater application. This paper presents the authors' view on the current state of the arts methods of combating non-human traffic in online advertising.


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