General Online Marketing Library

FreeWheel Video Monetization Report, Q1 2015 May, 2015
FreeWheel

FreeWheel’s platform for video ad management and monetization helps the largest players in the premium video industry generate revenue from their ad-supported content on desktop, mobile, OTT, and traditional set-top box devices. The dataset used for this report is one of the largest available on the usage and monetization of premium, rights managed video content, and comprised of over 125 billion video views in 2014.


 

POPSUGAR Insights - The Evocative Web (Q1 2015) April, 2015
POPSUGAR

We teamed again with Ipsos OTX to study the impact the rise of the visual web has had on women in the U.S. The study focuses on the the relationship between female consumers, publishers and brand marketers and reveals the emotional benefits of utilizing high quality visual imagery.
 


 

POPSUGAR Insights - Find Your Happy (Q1 2015) April, 2015
POPSUGAR

We partnered with Ipsos OTX on a new, multi-generational, research study to measure happiness. The study explores how happy women currently are, what happiness means to her, the areas of her life where she is happy and unhappy and why digital content and technology play an important role in helping her improve her life and find her happy.


 

OOYALA: Q4 Global Video Index Report March, 2015
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

Innovid Interactive Video Benchmarks March, 2015
Innovid

Innovid analyzed thousands of interactive and pre-roll video campaigns, over billions of impressions, from 2014 to set this year’s performance expectations. These metrics will help you understand how various ad formats, publisher placements and ad lengths perform with respect to time earned, activity rate, engagement rate, completion rate, and much more. This report also introduces new benchmarks for cross-device campaigns.


 

ShareThis Finance Study March, 2015
ShareThis

Every month 32 million users generate 68 million social actions related to finance. Read the report to find out more. 


 

FreeWheel Video Monetization Report, Q4 2014 February, 2015
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.


 

´┐╝Quick Guide To Youtube, Facebook Video & Vine February, 2015
Tubular

Tubular constantly analyzes the most cutting-edge video trends. With the rise of Facebook Video and Vine, they sought to compare the two emerging platforms to YouTube and provide you with content and distribution recommendations. 


 

Spotify Brand Impact Story January, 2015
Spotify

The Brand Impact Study was administered by comScore—a global leader in measuring the digital world and a preferred source for digital business analytics—and commissioned by Spotify for Brands—the platform that unlocks audience intelligence to connect brands with the streaming generation—to quantify the impact that music listening has on brands.


 

AdRoll's State of the Industry Report January, 2015
AdRoll

Today’s marketers are becoming more like analysts, using technology to understand and react to always-on consumers in real time. It’s only natural that they’ve begun to demand tools that support their vision for a full-funnel, multi-platform, data-driven marketing strategy. Read more about it in AdRoll's State of the Industry Report.


 

Page 1 2 3 4 5 6 7 8 9 10All Next > Last>

If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.