Games Library

Massive Case Study Compendium April, 2008

The compendium describes the lucrative gaming landscape, and illustrates that in-game advertising is highly effective in impacting key marketing metrics across a variety of significant industries and brands - in addition to complementing the game play experience.


Buzz Report BMW M3 Challenge February, 2008

Buzz Capture combed the most popular sources across the net and within a few weeks produces an effectiveness study that confirmed the positive impact.


If you are a member of the IAB and would like to submit research to our Games Library, please email Shira Orbach.