Digital Video Library

Q2 2012 Social Video Advertising Report April, 2012
Visible Measures

People chose to watch advertisements nearly 900 million times in Q2 2012. This marks an increase of over 45% from Q2 2011, and a jump of almost 75% from Q2 2010. In fact, Q2 2012 is the second largest quarter in social video advertising history, coming in behind Q1 2012, which was inherently larger due to the surplus of campaigns for the Super Bowl. In this quarterly report, Visible Measures takes a look at the most-watched campaigns, brands, creative agencies, and industries in social video.


 

Video Advertising Metrics Report January, 2012
YuMe

This report provides a snapshot of key data and trends for in-stream video advertising across YUME’s network in 2011. YuMe serves in-stream video ads on the 1,600+ publisher sites who are members of its Connected Audience Network as well as publishers utilizing its video ad management System.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

VideoMind Video Index Report April, 2011
Ooyala

This new report marks the first time Ooyala has offered a quarterly overview of the state of online video. The data set is vast: Ooyala handles more than 1 billion analytics pings per day, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. Ooyala distills this data to help publishers make better decisions on how to tap new markets, grow audiences and increase revenue.


 

U.S. Video Market At-A-Glance January, 2011
Videology

This infographic represents the total video impressions served through Videology (not the total overall internet video audience) from Jan- Mar 2012.


 

Online Video & the Media Industry January, 2011
Brightcove

Brightcove and TubeMogul have teamed up to develop an online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of the industry.


 

IAB Advances its Commitment to Growth of Digital Video, Releases “Long Form Video Overview" September, 2009

New Marketplace Tool Addresses Growing Advertising Platform

NEW YORK, NY (September 21, 2009) – Long form video is forecasted to be the driving factor in the growth of digital video


 

Electronic Arts NFL Tour January, 2008
Metacafe Case Study

NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes.


 

MTV Virtual Worlds January, 2008
Metacafe Case Study

The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views.


 

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If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.