Digital Video Library

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

VideoMind Video Index Report April, 2011
Ooyala

This new report marks the first time Ooyala has offered a quarterly overview of the state of online video. The data set is vast: Ooyala handles more than 1 billion analytics pings per day, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. Ooyala distills this data to help publishers make better decisions on how to tap new markets, grow audiences and increase revenue.


 

U.S. Video Market At-A-Glance January, 2011
Videology

This infographic represents the total video impressions served through Videology (not the total overall internet video audience) from Jan- Mar 2012.


 

Online Video & the Media Industry January, 2011
Brightcove

Brightcove and TubeMogul have teamed up to develop an online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of the industry.


 

IAB Advances its Commitment to Growth of Digital Video, Releases “Long Form Video Overview" September, 2009

New Marketplace Tool Addresses Growing Advertising Platform

NEW YORK, NY (September 21, 2009) – Long form video is forecasted to be the driving factor in the growth of digital video


 

Electronic Arts NFL Tour January, 2008
Metacafe Case Study

NFL Tour enjoyed major improvements across key metrics such as awareness, favorability, purchase intent, likelihood to recommend, and key brand attributes.


 

MTV Virtual Worlds January, 2008
Metacafe Case Study

The first MTV Virtual World virtual music video contest on metacafe ran for 5 weeks generating 547 video submissions that collectively received more than 12,5000 views.


 

American Gangster on Metacafe January, 2008
Metacafe Case Study

The American Gangster Campaign on Metacafe was a strong success and illustrates the positive effects that can be achieved when advertising on short-form video sites. Nearly half of Metacafe viewers recall the campaign and evaluate it positively across the board." - Mike Vorhaus, Frank N. Magid Associates, Managing Director


 

<First < Prev Page 1 2 3

If you are a member of the IAB and would like to submit research to our Digital Video Library, please email Shira Orbach.