Digital Video Library

RTB Powers The Rapid Growth Of Online Video April, 2013
A Forrester Consulting Thought Leadership Paper Commissioned By SpotXchange

In January 2013, SpotXchange commissioned Forrester Consulting to size the online video RTB market between 2012 and 2014. Using Forrester Research Online Video Forecast, 2012 To 2017, Forrester Research, Inc., and interviews with online video buyers, sellers, and technology providers, Forrester found that RTB continues to grow rapidly as a percentage of the overall video market and as the definition of RTB continues to evolve from a bidding platform to a programmatic tool for buying based on multiple attributes. Over the past year, RTB has been the fastest growing segment of the online video business, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.


 

FreeWheel Video Monetization Report, Full year 2012 January, 2013
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Full Year 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization. Read more here.


 

2012 Online Video Presidential Ads Report November, 2012
Visible Measures

The online video campaign for the 2012 presidential cycle has been just as fierce as the TV and ground battles. There are numerous players involved on both sides driving viewership. Online video offers more flexibility than television for the campaigns to attack and respond to real-time events. Television ads, long-form documentaries, quick responses to attack ads and campaign gaffes, intimate looks at the candidates with their families, behind-the-scenes features, mashups, spoofs, and more are published online. There has never been so much video content for an electorate to consume. Instead of ads interrupting voters while they’re watching TV, or being skipped over with the help of DVRs, voters are actually choosing to watch presidential ads and content in online video.


 

FreeWheel Video Monetization Report, Q3 2012 July, 2012
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Q3 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption. Read more here.


 

OOYALA: Global Video Index Report July, 2012
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

Q2 2012 Social Video Advertising Report April, 2012
Visible Measures

People chose to watch advertisements nearly 900 million times in Q2 2012. This marks an increase of over 45% from Q2 2011, and a jump of almost 75% from Q2 2010. In fact, Q2 2012 is the second largest quarter in social video advertising history, coming in behind Q1 2012, which was inherently larger due to the surplus of campaigns for the Super Bowl. In this quarterly report, Visible Measures takes a look at the most-watched campaigns, brands, creative agencies, and industries in social video.


 

Video Advertising Metrics Report January, 2012
YuMe

This report provides a snapshot of key data and trends for in-stream video advertising across YUME’s network in 2011. YuMe serves in-stream video ads on the 1,600+ publisher sites who are members of its Connected Audience Network as well as publishers utilizing its video ad management System.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

VideoMind Video Index Report April, 2011
Ooyala

This new report marks the first time Ooyala has offered a quarterly overview of the state of online video. The data set is vast: Ooyala handles more than 1 billion analytics pings per day, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. Ooyala distills this data to help publishers make better decisions on how to tap new markets, grow audiences and increase revenue.


 

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