Data Library

IAB Mobile Center Breakfast: Mobile Audience Measurement-West Coast Edition September, 2014
9:30am-12:00pm


 

IAB Town Hall, Trustworthy Supply Chain: The Language of Fraud & Networking Hour September, 2014
4:00-6:00 PM


 

IAB.networking in San Francisco Sponsored by Audience Accelerator July, 2014
6:00-8:00 PM


 

Dispatches From the Leading Edge of Mobile Creative-Fall Edition October, 2014
4:00 PM - 6:30 PM ET


 

Local Committee Meeting featuring: Evolution of Local Linear Media July, 2014
9:30am - 12:00pm

IAB Ad Lab
NYC
 

 


 

3MS Educational Forum July, 2014
3:00 PM - 5:00 PM

IAB Ad Lab
NYC


 

3MS Educational Forum on Display Viewability: Early Learnings and Optimization May, 2014
3:00-5:00 PM

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IAB.networking sponsored by NTENT May, 2014
6:00-8:00 PM


 

What Works & Why in Digital Advertising: Insights from the IAB MIXX Awards May, 2014
8:30-10:30 AM


 

What Works & Why in Digital Advertising: Insights from the IAB MIXX Awards May, 2014
8:30-10:30 AM


 

IAB NewFronts Insights Lunch May, 2014
12:00-3:00 PM, Invite Only

Email [email protected]


 

Fraudulent Ad Traffic Demo by Integral Ad Science: Cleaning Your Network April, 2014
5:00-6:30 PM

Techniques for generating fraudulent traffic explained and how cleaning your network of undesirable buyers can affect your business - The IAB invites our members of finance, business and legal teams to learn the about one most challenging business issues facing our industry today.

 


 

Data Activation:Real Results from Real Marketers November, 2013
BlueKai

A compendium of real results using data activation from companies across multiple verticals.


 

Exploring Trends and Impact of Data Driven Marketing July, 2013
BlueKai Data Impact Report

In an effort to better understand the impact of data driven-marketing across traditional
and emerging channels, BlueKai has launched a semi-annual survey to understand the
growing trends in data management as well as its impact to marketing effectiveness
and bottom-line ROI
.


 

Data Management Platform: Foundation for Right-Time Customer Engagement November, 2012
IAB and Winterberry Group

This whitepaper—produced in partnership with the Interactive Advertising Bureau—will explore the mission and likely evolution of DMP technology, as well as the broad landscape of users and third-party developers that have propelled its growth. Based on an intensive, focused primary research effort, it will identify a series of six use cases that may be supported by DMPs, and describe another half-dozen major dynamics that we expect will define the evolution of such solutions over the next 12 to 18 months.


 

Mobile’s Role in a Consumer’s Media Day July, 2012
Smartphones and Tablets Enable Seamless Digital Lives

Although we regularly talk about “mobile data” and “mobile media” and “the mobile internet,” it is vital to remember that the mobile audience is not monolithic. What device a person using, when they are using it, and where they happen to be all matter critically to their content preferences, usage patterns, and openness to advertising messages.”


 

From Information to Audiences: The Emerging Marketing Data Use Cases January, 2012
A Winterberry Group White Paper

The world’s Twitter feeds, iPads and libraries may not stand a chance against this onslaught of information. But to the world’s marketers, the proliferation of data has given rise to what may prove to be the most substantial commercial opportunity since the emergence of the World Wide Web: the ability to better understand consumers, seamlessly match “right-time” offers to their needs and optimize the management of profitable, long-term customer relationships.


 

If you are a member of the IAB and would like to submit research to our Data Library, please email Shira Orbach.