B2B Library

B2B Content Marketing 2014 - Benchmarks, Budgets and Trends - North America October, 2013
Research conducted by Content Marketing Institute and Marketing Profs

Joe Pulizzi, who is a partner with the IAB on the Content Marketing Task Force, has published their annual B2B Content Marketing survey, a helpful resource for B2B content marketers.  The report identifies:

  • What are best-in-class B2B content marketers doing differently than their peers?
  • What type of functions are B2B marketers outsourcing (a new question asked this year)?
  • What are the primary goals for content marketing — and what are marketers doing to measure success?
  • How are marketers tailoring content?


Leveraging Trade Associations for B2B Marketing June, 2013
Research conducted by Chango

This report highlights the many ways that B2B marketers can benefit from joining trade organizations such as the IAB.  You will learn how your organization can use Trade Associations to improve your company’s reputation, develop relationships with C-level professionals and tap into reliable-in-depth Knowledge about your industry that can guide your marketing efforts.  Julie Van Ullen, VP of Member Services at the IAB is quoted.


Chango Retargeting Barometer April, 2013
Research conducted by Chango

Retargeting is growing up. That’s the unmistakable takeaway of this year’s survey of more than 50 marketers and agencies. Find out how what they really think about retargeting, what are their budget allocations and their outlook on Site, Search and also FBX retargeting.


IT Purchasing Goes Social November, 2012
Research conducted by Forrester and Research Now as commissioned by LinkedIn

This report explores the dramatic impact social networks have on the B2B IT purchase process and provides and best practices to make it work for your marketing. The report details how Social ‘fits’ in the entire purchase process as well as key drivers and preferences for social network usage. While this is focused on IT, it likely has applicability to other B2B segments.


BtoB Research Insights: The Maturation of Online Marketing May, 2012

BtoB, in partnership with bizo, conducted an extensive online survey in January and February, 2012 of B2B marketers and other executives about their views on online marketing and how to increase the value of their brands online. This white paper explores “the trend among B2B marketers to develop a more diversified marketing mix in order to meet the demands of the sales pipeline; the ingredients to a successful marketing mix online and the importance of display advertising as part of an integrated marketing strategy.


If you are a member of the IAB and would like to submit research to our B2B Library, please email Shira Orbach.