Marketing & Media Ecosystem 2010 Study

Marketing & Media Ecosystem 2010, identifies the priorities, capabilities and partnerships required across the marketer - agency - media value chain to optimize now and prepare for the future. The first cross-industry partnership of its kind, MME 2010 is a joint study between the ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton.

See the following links for detailed analysis from this groundbreaking analysis.

HD Marketing 2010 White Paper

Phase I Presentation

Phase I Press Release

Phase II Presentation (from the IAB Annual Meeting)

Phase II Press Release

Phase III Presentation (from the IAB CMO Roundtable at the ANA Annual Meeting)