360i Mobile Marketing Playbook

Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. During this pivotal, transitional period, 360i’s Mobile Marketing Playbook demonstrates how mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape.