IAB Game Advertising Luncheon: Many Came to Play!
Yesterday the IAB together with its Games Committee hosted a special luncheon seminar exclusively for marketers and agencies to showcase the variety of games, advertising formats and insights for successful campaigns. Attendees left the event with a greater understanding of the exciting opportunities surrounding games.
Check out the videos:
And the photos:
The Games event came on the heels of the recently released IAB Game Advertising Platform Status Report which provides a detailed overview of the current state of advertising in and around video games.
If you couldn't make it to the event, download the presentation here (9M Powerpoint). The program featured new audience research from Nielsen Games as well as examples of ad formats and campaigns presented by Massive, Skyworks and WildTangent.