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June 18, 2008
David J. Moore, Chairman & CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB

IAB Also Elects Six New Directors to Its Board and Appoints New Members to Its Executive Committee

The IAB announced that its Board of Directors has elected David J. Moore as Vice Chair. In addition, others elected to the Board were Lynda Clarizio, President, AOL/Platform A; Cesar Conde, EVP & Chief Strategy Officer, Univision; Greg D’Alba, EVP & Chief Operating Officer, CNN Advertising Sales and Marketing; Gordon McLeod, President, The Wall Street Journal Digital Network; and Christopher Ma, VP, The Washington Post Company; Joseph. Rosenbaum, partner, Business & Finance Group of Reed Smith LLP, was elected Secretary ex-officio of the Board of Directors.

Mr. Moore, who has served on the IAB Board of Directors since 2001 and its Executive Committee since 2005, is Chairman and CEO of 24/7 Real Media, Inc., a leading global digital marketing company that offers an award-winning ad serving, targeting, tracking, and analytics platform, along with powerful search marketing technology and a global network of Web sites.

“Dave embodies the best combination of entrepreneurship and business acumen in the interactive advertising industry,” said Wenda Harris Millard, Co-CEO and President of Media, Martha Stewart Living Omnimedia, and Chair of the IAB. “We are thrilled that he is increasing his role at the IAB at this exciting time.”

Mr. Moore led 24/7 Real Media’s growth from start-up to its current position as a leader in digital marketing. He is a respected industry veteran with over 30 years experience in new media property development. Mr. Moore is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. Throughout his career, Mr. Moore has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media.

Mr. Moore has also served as a director of Local Matters, Inc., a provider of Interrnet, voice and wireless technology solutions, since March 2004 and as Chairman since March 2006. In addition, he serves on the board of Our Stage and Auditudes, early stage Internet companies, and on the board of directors of the Advertising Education Foundation (AEF) since May 2007.

“I look forward to working with the IAB and its Board to further the important mission of growth for the entire interactive media ecosystem,” said Mr. Moore. “This is a dynamic industry with incredible new technologies emerging every day that continue to change the face of the consumer experience and the IAB’s important work moves us forward. I’m thrilled and privileged to be taking on this role.”

“The IAB Board is integral to our ability to guide the industry and having someone with Dave’s industry expertise and vision as our vice chair will keep us on course as an organization,” said Randall Rothenberg, president and CEO of the IAB. “I am honored to work with one of the great visionaries in the interactive advertising industry.”

The IAB also announced two new appointments to its Executive Committee which oversees the activities of the Board as it relates to the operations of the association.

The two new members of the Executive Committee of the IAB Board of Directors are:

Lynda Clarizio, President, AOL/Platform A
Joseph Rosenbaum, Partner, Reed Smith, LLP

The Executive Committee of the IAB Board of Directors includes (new members of the Executive Committee are indicated *):

Chair: Wenda Harris Millard, Co-CEO and President of Media, Martha Stewart Living Omnimedia
Vice-Chair: David J. Moore, Chairman and CEO, 24/7 Real Media, Inc
President: Randall Rothenberg, President & CEO, IAB
Tim Armstrong, President, Advertising & Commerce, VP, Google Inc.
Neil Ashe, CEO, CNET Networks, Inc.
Lynda Clarizio, President, AOL/Platform A*
Bruce Gordon, CFO, SVP, Walt Disney Internet Group (Treasurer)
Mike Hard, VP, Microsoft Digital Advertising Solutions, US Sales
Rich LeFurgy, Principal, Archer Advisers (Founding Chairman, ex-officio)
Dave Morgan, Chairman, Tennis.com, (ex-officio)
Martin Nisenholtz, SVP, Digital Operations, New York Times Company
Secretary: Joseph Rosenbaum, Partner, Reed Smith LLP* (ex-officio)*
Jim Spanfeller, President & CEO, Forbes.com
Steve Wadsworth, President, Walt Disney Internet Group

The six new members of the IAB Board of Directors are:

Lynda Clarizio, President, AOL/Platform A
Cesar Conde, EVP, & Chief Strategy Officer, Univision
Greg D’Alba, EVP & Chief Operating Officer, CNN Advertising Sales
Christopher Ma, Vice President, The Washington Post Company.
Gordon McLeod, President, The Wall Street Journal Digital Network
Joseph Rosenbaum, Partner, Reed Smith LLP (Secretary, ex-officio)

The full list of the IAB Board of Directors: (new members of the Board indicated with*):

Tim Armstrong, President, Advertising & Commerce, North America, VP Google Inc.
Neil Ashe, CEO, CNET Networks, Inc.
John Battelle, Chairman, Federated Media
Bob Carrigan, President, IDG Communications, Inc.
Sarah Chubb, President, CondéNet
Lynda Clarizio, President, AOL/Platform A*
Cesar Conde, Executive Vice President & Chief Strategy Officer, Univision*
Greg D’Alba, EVP & Chief Operating Officer, CNN Advertising Sales*
Ned Desmond, President, Time Inc Interactive
Jonathan Ewert, GM Advertising, Looksmart Ltd.
Joe Fiveash, EVP, The Weather Channel Interactive
Mitch Golub, President, Cars.com
Bruce Gordon, CFO, SVP, Walt Disney Internet Group (Treasurer)
Mike Hard, VP, Microsoft Digital Advertising Solutions, US Sales
Peter Horan, CEO, IAC Media and Advertising
David Karnstedt, SVP, North American Sales, Yahoo!
Patrick Keane, EVP & CMO, CBS
Randy Kilgore, Chief Revenue Officer, Tremor Media
Rich LeFurgy, Principal, Archer Advisers (Founding Chairman, ex-officio)
Leon Levitt, VP, Digital Media, Cox Newspapers
Christopher Ma, Vice President, The Washington Post Company*
Dave Madden, EVP, Sales, Marketing and Business Development, WildTangent
Riley McDonough, SVP, GM, Americas of Reuters Media
Gordon McLeod, President, The Wall Street Journal Digital Network*
Wenda Harris Millard, Co-CEO and President of Media, Martha Stewart Living Omnimedia
David J. Moore, Chairman and CEO, 24/7 Real Media, Inc.
Dave Morgan, Chairman, Tennis.com (ex-officio)
Peter Naylor, SVP, NBC Universal Digital Media Sales, NBC Universal
Martin Nisenholtz, SVP, Digital Operations, New York Times Company
Lance Podell, Chief Executive Officer, Seevast
Joseph Rosenbaum, Partner, Reed Smith LLP (Secretary, ex-officio)*
Randall Rothenberg, President & CEO, Interactive Advertising Bureau
Warren Schlichting, VP, New Business Strategy, Comcast Spotlight
Tina Sharkey, Chairman, Babycenter
Tad Smith, CEO, Reed Business Information
Jim Spanfeller, President & CEO, Forbes.com
Steve Wadsworth, President, Walt Disney Internet Group
Jeff Webber, SVP & Publisher, USATODAY.com
Matt Wise, President & CEO, Q Interactive
Dave Yovanno, GM, ValueClick Media

Biographies of New Members of the IAB Board of Directors

LYNDA CLARIZIO
Lynda Clarizio is President of Platform-A. Clarizio has been President of Advertising.com, one of the key businesses that makes up Platform-A. In this new, expanded role, Clarizio will lead the industry’s largest online advertising network. She will report to AOL President and Chief Operating Officer Ron Grant. Prior to joining Advertising.com in May 2006, Clarizio held several executive positions at AOL. Lynda came to AOL from the Washington D.C. law firm of Arnold & Porter, where she was a partner for seven years, serving as one of AOL’s outside counsel on transactional matters.

CESAR CONDE
Cesar Conde is Executive Vice President and Chief Strategy Officer at Univision Communications Inc., the premier Spanish-language media company in the United States. In this position, Conde works closely with the CEO and the management team to identify new strategic growth opportunities for the Company while continuing to implement Univision’s corporate priorities across the Company’s television, radio and digital platforms and coordinate with all units in support of these new efforts. In addition, he has direct oversight of the company’s Community Affairs, Government Relations, Marketing and Corporate Business Development divisions. Conde has held a variety of senior management roles at Univision Communications Inc. In addition, he was one of twelve 2002-2003 White House Fellows appointed by President George W. Bush. In that capacity, he served as the White House Fellow for Secretary of State Colin L. Powell.

GREG D’ALBA
Greg D’Alba is executive vice president and chief operating officer of CNN Advertising Sales and Marketing for Turner Broadcasting Sales, Inc. In this position, D’Alba oversees all domestic cable and Web sales and marketing for the CNN portfolio of news networks and businesses, including CNN/U.S., CNN Headline News, CNN Airport Network and CNN.com. D’Alba previously served as executive vice president of CNN Sales, working on a variety of news sales efforts while primarily responsible for Headline News ad sales, as well as product management oversight of CNNfn. An industry veteran, D’Alba joined Turner in 1986 as an account executive and has held ascending positions through his 17-year CNN Sales career.

CHRISTOPHER MA
Christopher Ma is a Washington Post Company vice president with responsibilities in planning and development of new business ventures, particularly content-driven initiatives. He is also publisher of Express, The Post Company’s new commuter tabloid newspaper for the greater Washington area. Before joining the corporate staff in early 2000, Ma was executive editor of The Post Company’s new media subsidiary, WPNI, where he oversaw the editorial development of washingtonpost.com and Newsweek.msnbc.com. He was the originator of the site’s Live Online talk programming and played a key role in negotiating the media alliance involving The Post Company, Newsweek, MSNBC, and NBC News. Ma joined WPNI from U.S. News & World Report, where he served as deputy editor from 1989 to 1996.

GORDON MCLEOD
Gordon McLeod is president of The Wall Street Journal Digital Network, a suite of digital properties that includes The Wall Street Journal Online (WSJ.com), MarketWatch.com, Barrons.com, Dow Jones Classified Ventures and the recently launched AllThingsDigital.com. Prior to joining Dow Jones, Mr. McLeod spent six years at Time Inc. in a variety of senior positions, most recently as general manager of Time Inc. Interactive, where he had oversight of the Web sites for more than 80 Time Inc. magazines.

JOSEPH ROSENBAUM
Joseph Rosenbaum is a partner in the Business & Finance Group and head of the New York based E-Commerce practice at the global law firm of Reed Smith LLP. A corporate commercial lawyer with both domestic and international experience over a wide range of sophisticated and complex transactions, Mr. Rosenbaum specializes in the law and policy relating to electronic commerce, information and information technology, security, compliance, and risk management and their implications to business activities and operations.