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September 25, 2007
Excitement Builds for MIXX Awards

Winners to be revealed TONIGHT, September 25
Entries surge by 40 percent

Entries for the 2007 MIXX Awards are up 40 percent over last year – confirming that the awards are the paramount recognition in the interactive advertising industry. Marketers and agencies from around the globe submitted an unprecedented level of creative and effective advertising, and so this year's awards show promises to unveil the most exciting innovation in interactive.

Devoted solely to interactive advertising, the MIXX Awards is the only juried competition that recognizes excellence in both creativity and effectiveness. Celebrating the teams and talent that push interactive to unprecedented levels, the MIXX Awards spans the full spectrum of interactive platforms, including digital video and in-game categories as well as branding, direct response, mobile, search, viral and others.

The MIXX Awards are the culmination of the 2007 MIXX Conference & Expo, the Official Interactive Event of Advertising Week 2007 and the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts. Conference attendees will enjoy keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-star line-up of vendors showcasing the latest advertising and marketing solutions.

The 2007 MIXX Conference & Expo will take place on September 24-25 at the Crowne Plaza Times Square and will culminate with the 2007 MIXX Awards Gala at Gotham Hall tonight, September 25. For more information, please visit www.mixx-expo.com.