The IAB Hispanic Committee has collectively developed an all-encompassing presentation entitled “Reaching U.S. Hispanics through Online Marketing”. This presentation covers research, case studies and demographic evidence demonstrating the power of the Hispanic market and the Internet’s essential role in successfully reaching this community.
Highlights from “Reaching US Hispanics Through Online Marketing”:
US Hispanics view 13% more pages and spend 10% more time online than the general U.S. market. (Source: comScore Media Metrix)
More than 16 million US Hispanics have access to the Internet. (Source: comScore Media Metrix)
50% of Hispanic Internet Users attended/graduated from college. (Source: Nielsen Media Research, March 2005)
Download a pdf of the full presentation here.
About the Hispanic Committee
The major online Hispanic publishers have banded together to form the IAB Hispanic Committee*. The Committee’s goal is to educate advertisers and agencies on the marketing benefits and value of using online advertising to reach the Hispanic community.
For more information click here.