2011 IAB Long Tail Alliance Fly-In: A Meeting on Capitol Hill

2011 IAB Long Tail Alliance Fly-In: A meeting on Capitol Hill

Small publishers are changing the face of America—part of a media revolution that has allowed them to create a business powered by interactive advertising. It is a phenomenon re-shaping the American dream.

For the third annual IAB Long Tail Alliance Washington Fly-In, the IAB assembled 56 small publishers to tell their elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America. The Long Tail web publishers representing 22 states plus the District of Columbia, spent a day on Capitol Hill meeting with 37 House Districts and 12 Senate Offices including members of the Senate Commerce Committee.

This year’s Fly-In also included a full day of sessions, strategic planning panels and roundtable discussions created specifically to address the business interests of small publishers. The two-day event also served as a unique networking opportunity for small publishers, who, for the most part, work from their homes and have limited opportunities to meet other small business owners like themselves.

The IAB Long Tail Alliance is a special member category for publishers who sell indirectly, through ad networks, or directly and have revenues under $1 million per year. To learn more about the Long Tail Alliance and to find out how to qualify for membership, please go to: www.iab.net/longtailalliance

For more information about the Washington Fly-In, including how you can participate in future Long Tail events, please contact Chris Glushko of the IAB at [email protected] or 212-380-4722.