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Monday June 4, 2012 |
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| 12:00 PM - 1:30 PM |
Registration & Networking Luncheon |
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| 1:30 PM - 1:40 PM |
Welcome Remarks Randall Rothenberg, President and Chief Executive Officer, IAB |
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| 1:40 PM - 2:10 PM |
Strategies for Publishers Advertising.com is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their online brands. Through this presentation, you’ll hear their best practice recommendations for increasing options for advertisers through premium formats and optimized ad placements. Plus, learn how to create and maintain brand-safe environments, and explore new ways to drive traffic to your site. Anna Hitchins, Director, Publisher Services, Advertising.com |
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| 2:10 PM - 2:40 PM |
The Video Solution Display CPMs are paying less and less. Content farms are trying to eat your lunch. What’s a publisher to do? JoyofBaking.com just celebrated their 15th anniversary and today they are stronger than ever. A major reason for that is their deployment of video content with a comprehensive strategy designed for overall site growth. Hear how to use video to achieve higher CPMs in preroll, rank higher in organic search, and open up your site to entirely new audiences. Plus, learn some of the most cost effective ways to produce quality video content without going broke. Rick Jaworksi, Founder and Chief Executive Officer, JoyofBaking.com, iFoodMedia LLC |
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| 2:40 PM - 3:10 PM |
Networking & Refreshment Break |
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| 3:10 PM - 3:40 PM |
Mobile Matters Ready to succeed in the mobile app economy? First, you need an effective mobile monetization and advertising strategy. Through this presentation, you’ll gain actionable best practices and tactics to increase your revenue, acquire new users, and grow your business through mobile advertising. Jeff Tennery, Senior Vice President, Global Monetization Solutions – Acquisition, Millennial Media |
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| 3:40 PM - 4:10 PM |
Your Legal Checklist Don’t let little things like laws get in the way of your growing business. During this session, we pair up a small publisher with a Washington, D.C., attorney to discuss five key items you need to know to protect your website. Get the scoop on Privacy Policies, Terms of Use, DMCA Takedown Notices, Federal Trade Commission Endorsements & Testimonials Guidelines, and Liability Insurance.
Michael Signorelli, Associate, Venable LLP |
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| 4:10 PM - 4:40 PM |
The Story on Capitol Hill |
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| 5:30 PM |
Board Bus to Google Offices |
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| 6:00 PM - 7:00 PM |
Cocktail Reception - Courtesy of Google
Google Washington DC |
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| 7:00 PM - 8:30 PM |
Dinner - Courtesy of Google Google Offices Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders. |
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| 8:30 PM |
Bus departs Google Offices Returns to Marriott Washington Hotel |
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Tuesday, June 5, 2012 |
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| 7:30 AM |
Board Bus to Capitol Hill |
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| 8:00 AM - 9:00 AM |
Breakfast on the Hill & Bag Drop
Lounge 201 IAB has arranged for breakfast at Lounge 201, next to the Capitol. Attendees who depart Washington later that day may check their bags at Lounge 201 for convenient pick up. |
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| 9:00 AM - 12:00 PM |
Capitol Hill Visits Your day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have. |
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| 12:00 PM - 1:00 PM |
Lunch Teams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule. Lunch will be provided courtesy of the IAB. |
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| 1:00 PM - 3:00 PM |
Capitol Hill Visits Meetings with Congress and their staffs will continue throughout the afternoon. |
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| 3:00 PM |
Fly-In Conclusion Join IAB staff and other small publishers to unwind and relax from a busy day of advocacy.
Lounge 201 |
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