Long Tail Alliance Fly-In Agenda



Monday, June 3, 2013

12:00 PM - 1:30 PM

Registration & Networking Luncheon

Loews Madison Hotel

1:30 PM - 1:40 PM

Welcome Remarks

David Doty, Executive Vice President & Chief Marketing Officer, IAB

1:40 PM - 2:20 PM

Digital Media Sales Training
Learn what brands and agencies want, and how to give them what they need

Steve Bookbinder, CEO, Digital Media Training.

2:20 PM - 2:50 PM

Social Media for Small Publishers
Tools and techniques that will expand your reach, grow your audience, and raise your profitability

Jeff Fryer, Senior Marketing & Social Media Manager, IAB

2:50 PM - 3:10 PM

Networking & Refreshment Break

Loews Madison Hotel

3:10 PM - 3:50 PM

Monetizing for Mobile
Driving increased revenue from mobile traffic

Mike Coppola, Director of Business Development, Jumptap

3:50 PM - 4:25 PM

Small Publisher RoundTable
Four Fly-In veterans discuss the changing industry and their biggest challenges

Peter Imburg, Elfster.com
Rick Jaworksi, JoyOfBaking.com
Susan Martin, IKEAFANS.com
James Martin, Community Powered Media

4:25 PM - 5:00 PM

Beating the Ad Blockers
Do-not-track, cookie-blocking, and ad-blocking software are all attacks on your business. Hear what's being done about it, both in Washington and throughout the marketing and media industry, and how you can join the fight.

Mike Zaneis, Senior Vice President, Public Policy & General Counsel, IAB
Chris Mejia, Director, Digital Supply Chain Solutions, IAB

5:45 PM

Board Bus to Google Offices

Loews Madison Hotel

6:00 PM - 7:00 PM

Cocktail Reception - Courtesy of Google

Google Washington DC
Second Floor
1101 New York Avenue, N.W.
Washington, DC 20005

7:00 PM - 8:30 PM

Dinner - Courtesy of Google

Google Offices

Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders.

8:30 PM

Bus departs Google Offices

Returns to Loews Madison Hotel


Tuesday, June 4, 2013

7:30 AM

Board Bus to Capitol Hill

Loews Madison Hotel

8:00 AM - 9:00 AM

Breakfast on the Hill & Bag Drop

The 201 Bar
201 Massachusetts Ave., NE
Washington, DC

IAB has arranged for breakfast at The 201 Bar, next to the Capitol. Attendees who depart Washington later that day may check their bags at The 201 Bar for convenient pick up.

9:00 AM - 12:00 PM

Capitol Hill Visits

Your day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.

12:00 PM - 1:00 PM


Teams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule. Lunch will be provided courtesy of the IAB.

1:00 PM - 3:00 PM

Capitol Hill Visits

Meetings with Congress and their staffs will continue throughout the afternoon.

3:00 PM

Fly-In Conclusion

Join IAB staff and other small publishers to unwind and relax from a busy day of advocacy.

The 201 Bar
201 Massachusetts Ave., NE
Washington, DC