Registration & Networking Luncheon

Hotel Palomar Washington DC
Phillips Ballroom, Main Floor

Welcome Remarks

Randall Rothenberg, President & Chief Executive Officer, Interactive Advertising Bureau

Hotel Palomar
Phillips Ballroom, Main Floor

Monetizing a Smart Crowd
From nearly nothing to really something

AboveTopSecret.com started in 1997 as an obscure niche content site, then began getting serious in 2003 with (then) "stunning" traffic of 100,000 monthly unique visitors. By leveraging aggressive monetization techniques with strict content strategies, the site has exploded to near phenomenon status with over 2.5 million monthly uniques. CEO Bill Irvine and COO Mark Allin will take you through how they did it, and how they survived the process.

Bill Irvine, CEO, The Above Network
Mark Allin, COO, The Above Network

Online Publishing in the Post-Panda Era
A call to action for small publishers

Matthew Carpenter-Arevalo, Manager, Online Partnerships Group, Google

Networking & Refreshment Break

Small Publisher Roundtable
Sticky sites: best practices for content and design

Building your audience is a two-part battle. First, you need to drive people to your site. But once they arrive, how do you deliver a user experience that keeps them coming back for more? IAB.net Editor-in-Chief Chris Glushko will lead you in a roundtable discussion on best practices for site content and design to drive repeat visitors. Share your thoughts and leverage the knowledge of your peers to grow your business.

Chris Glushko, Director, Marketing, IAB

Online Privacy & Congressional Advocacy
A deep dive into the current state of affairs on Capitol Hill

Kerry-McCain Privacy Bill, California Senate Bill 761, Representative Stern’s Consumer Privacy Protection Act, Senator Rockefeller’s Do-Not-Track Online Act—what do they mean for you? How does the Federal Trade Commission fit in? And what is the IAB doing to protect your business. IAB Senior Vice President, Public Policy & General Counsel, Mike Zaneis, will take you on a deep dive into the online privacy battles on Capitol Hill. Plus, learn what you need to know in preparation for your personal meetings inside the Senate and House of Representatives.

Mike Zaneis, Senior Vice President, Public Policy & General Counsel, IAB

Board Bus to Google Offices

Hotel Palomar
Lobby

Cocktail Reception - Courtesy of Google

Google Washington DC
Second Floor
1101 New York Avenue, N.W.
Washington, DC 20005

Dinner - Courtesy of Google

Google Offices

Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders.

Bus departs Google Offices

Returns to Hotel Palomar

Board Bus to Capitol Hill

Hotel Palomar
Lobby

Breakfast on the Hill & Bag Drop

Lounge 201
201 Massachusetts Ave., NE
Washington, DC

IAB has arranged for breakfast at Lounge 201, next to the Capitol. Attendees who depart Washington later that day may check their bags at Lounge 201 for convenient pick up.

Capitol Hill Visits

Your day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.

Lunch

Teams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meetings schedule. Lunch will be provided courtesy of the IAB.

Capitol Hill Visits

Meetings with Congress and their staffs will continue throughout the afternoon.

Fly-In Conclusion

Join IAB staff and other small publishers to unwind and relax from a busy day of advocacy.

Lounge 201
201 Massachusetts Ave., NE
Washington, DC