December 16, 2010
The IAB welcomes today's release of the Department of Commerce's green paper, Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework, addressing the key privacy issues impacting technological innovation, global competitiveness, job creation, and economic growth. We are gratified by the report's recognition that advertising is a key driver of the global information economy, and the United States continues to be the worldwide leader in this ecosystem.
The green paper is another important step in what has been an inclusive, productive process to develop the Administration's strategy for increasing consumer online privacy, while balancing the realities of our national economy. It provides vital support for industry self regulation. The Department of Commerce's recognition that these efforts can be an effective means for increasing transparency around data practices and empowering consumers with a comprehensive, easy-to-use opt-out mechanism is key, given other recent reports. Increasing consumer confidence in the Internet is a common goal. We agree that supporting these industry codes in a timely fashion is critical, and our cross-industry coalition looks forward to working with the Administration to ensure our program is both robust and enforceable.
Briefly, the Department of Commerce's green paper calls for:
- Enhanced consumer trust online through recognition of revitalized Fair Information Practice Principles (FIPPs). It recommends that the U.S. Government recognize a full set of FIPPs as a foundation for commercial data privacy.
- Ensuring nationally consistent security breach notifications laws. The Department of Commerce recommends the consideration of a federal commercial data security breach notification law that sets national standards, addresses how to reconcile inconsistent state laws and authorizes enforcement by state authorities.
- Reviewing the Electronic Communications Privacy Act (ECPA). The Administration should review ECPA, with a view to addressing privacy protection in cloud computing and location-based services.
The full report is available here.
For specific questions on the Department of Commerce’s green paper, contact Mike Zaneis, SVP & General Counsel, IAB, at [email protected].