IAB Consumer Protection and Education Campaign
The IAB launched its first Pro-Consumer, Pro-Advertising, Pro-Industry Ad Campaign on December 3, 2009

The IAB launched its first Pro-Consumer, Pro-Advertising, Pro-Industry Ad Campaign on December 3, 2009
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Click here to view the IAB's Privacy Matters campaign

The IAB Consumer Protection and Education Campaign is a dedicated fund to finance the construction of a self-regulatory enforcement mechanism under the auspices of the Better Business Bureau; execute a large public education campaign to support consumer and business understanding and appreciation of the interactive advertising industry; and undertake additional coordinated advocacy at the Federal and state level. IAB is nearly half-way to our goal of raising $1 million in cash and we’ve received more than 620 million impressions toward the goal of 1 billion—but we still need your help to reach the targets. Contributions are not tax deductible.

Why donate?

  • To launch and maintain a public education campaign, which consist of original research, editorial board outreach, other thought leader communications in various media and possibly paid advertising. It will build on the IAB funded “The Economic Value of the Internet Advertising Ecosystem” study by Harvard Professors John Quelch and John Deighton. It will also build on our “Privacy Matters” consumer privacy education ad campaign.
  • To support our ongoing advocacy efforts to combat legislation and regulation that could damage the interactive advertising industry.
  • To continue running the “Privacy Matters” campaign, reaching every American Internet user—increasing their knowledge and their safety.

We need you to:

Donate financially to the IAB Consumer Protection and Education Campaign. Contact Patrick Dolan, Executive Vice President and Chief Operating Officer, at [email protected] or 212-380-4727

Donate ad inventory to the IAB Consumer Protection and Education Campaign. Contact David Doty, Senior Vice President and Chief Marketing Officer, at [email protected] or 212-380-4723

Learn more about the IAB’s public policy efforts. Contact Mike Zaneis, Senior Vice President, Public Policy and General Counsel, at [email protected] or 202-344-4652