Protecting Privacy
Working with Washington, D.C., to protect consumer privacy through self regulation of behaviorally targeted interactive advertising
Recent Updates:
- Do-Not-Track set to "on" by default in Internet Explorer 10 - Read IAB response here. Read more in AdAge.
- Read "White House Endorses Consumer Privacy Self-Regulatory Program Championed by IAB," a message from Randall Rothenberg.
- Read Mike Zaneis' Super Committees That Work in Mediapost and Alison Pepper's Why Ad Industry Self-Regulation Can Work in Digiday to learn more about privacy and self-regulation.
- Read FTC Chairman Jon Leibowitz's remarks on Online Privacy from the 2011 Ad:Tech Conference.
- On August 10th IAB hosted Congressman Chris Murphy (D-CT) in NYC for an informal gathering with senior industry executives to discuss challenges facing the industry, as well as the Congressman’s upcoming 2012 Senate race.
- The IAB Ad Lab opened its doors by hosting a privacy roundtable organized by U.S. Representative Marsha Blackburn (R_TN) where high-level industry executives were able to voice their opinions on the big issues.
- As of August 29th all current members were required to be compliant with the Code of Conduct.
- To view the full scope of the IAB’s Public Policy work please click here.
Advertising Option Icon: The Program promotes the use of an icon and accompanying language, to be displayed in or near online advertisements or on Web pages where data is collected and used for behavioral advertising. The Advertising Option Icon indicates that the advertising is covered by the self-regulatory program, and by clicking on it consumers will be able to link to a clear disclosure statement regarding the data collection and use practices associated with the ad, as well as an easy-to-use opt-out mechanism.
