Protecting Privacy

Working with Washington, D.C., to protect consumer privacy through self regulation of behaviorally targeted interactive advertising

Recent Updates:


Advertising Option IconAdvertising Option Icon: The Program promotes the use of an icon and accompanying language, to be displayed in or near online advertisements or on Web pages where data is collected and used for behavioral advertising. The Advertising Option Icon indicates that the advertising is covered by the self-regulatory program, and by clicking on it consumers will be able to link to a clear disclosure statement regarding the data collection and use practices associated with the ad, as well as an easy-to-use opt-out mechanism.