IAB Programmatic Town Hall

Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media is changing rapidly. This creates significant opportunity to create efficiencies and new markets—and continue to drive advertising dollars to digital. However, it also raises potential implications and concerns for both the buy and sell-side in the digital advertising ecosystem including confusion over programmatic terminology, transparency across the value chain and salesforce organizational issues. Be part of an open conversation about what is working and what can be improved in the programmatic marketplace. This event is open to all.

Confirmed speakers include

Brian O’Kelley
CEO
AppNexus

Bonita Stewart
VP Partner Business Solutions, Americas
Google

Alanna Gombert
GM CatalystDesk
Condé Nast

Paul Rostkowski
President
Varick Media Management


When:
Monday, November 11, 2013
4:00-5:00pm
 
Where:
IAB AdLab
116 East 27th Street, New York City, 8th Floor