Political Behavioral Advertising in the 2008 Election: Politics Will Never Be the Same Again.

The IAB welcomes ClickZ Senior Editor Kate Kaye together with a panel of industry experts for a robust discussion on digital marketing and the presidential campaign.

Kate Kaye
Senior Editor, News and Special Projects
ClickZ, Author of the recently released book,
“Campaign '08: A Turning Point for Digital Media"

The 2008 presidential race saw one of the strongest voter turnouts in recent history. Alongside President Obama's impressive victory, one of the biggest winners in this historic campaign was the online advertising industry. Barack Obama's campaign spent over $16 million on online advertising in 2008, with much of that spending going to local media sites. But the increasing transition to online ad spending wasn't the only thing different about the 2008 campaign - for the first time, political online advertisers ventured into the waters of behavioral advertising to get out their message, with noted success. But with Congress and regulatory agencies cautiously eyeing-up this nascent form of advertising, political behavioral advertising might end up on the cutting room floor.

Come join us for this important discussion on how  behavioral advertising played a central role in the most important political election of our times.


April 10th, Friday


10:00 AM – 11:30 AM EDT


IAB Public Policy Office, 575 7th St., NW, Washington, DC 20004.

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