Mobile Search and Advertising: 10 Big Questions
Featuring experts from Google, Yahoo! and Microsoft – the panel explored relevant topics such as changing consumer search behavior to how tablets devices are shifting the landscape.
Raj Kapoor – Microsoft
Global Director, Product Planning & Marketing, Mobile Advertising
Raj is responsible for defining the mobile advertising product strategy for Microsoft, leading the mobile advertising product planning across Microsoft and partner ecosystem globally, and leading the product marketing team for Microsoft Mobile Advertising solutions.
Terry Rodrigues - Yahoo!
Senior Director, Product Management, Mobile Search
Terry is responsible for Yahoo!’s mobile search strategy and product development globally. He leads the product team developing rich and personalized user experiences for mobile Web search and mobile apps across, smartphones, feature phones, and tablets. He previously held mobile product and business development leadership roles at Motorola and Orange SA, the leading European mobile operator.
Surojit Chatterjee - Google
Senior Product Manager on Mobile Search
Responsible for strategy and development of mobile search and location based mobile ads products globally. Surojit also leads AdWords Call Metric product for Google, and has led payment products for Google in Asia Pacific region and mobile products for Google India. Prior to Google, Surojit worked as a Senior Product Manager at Symantec Corporation and as senior engineer in Oracle and IBM.
Moderator: Michael Zimbalist - New York Times Company
Vice President, Research & Development Operations
Michael Zimbalist is currently the vice president of research & development operations at The New York Times Company. He founded the Company’s R&D group upon joining the Times Company in 2006. The group’s mission is to “look around corners” in order to identify and demonstrate the impending changes in media technology that will impact the Company’s businesses and its customers. He currently serves on the board of directors of quadrantOne, an online sales organization that is a joint venture of The Times, Gannett, Hearst and Tribune. He also occupies the Times Company’s observer seat on the board of directors of Brightcove, Inc., is an executive committee member of the Online Publishers Association, and is a member of IAB’s Mobile Center for Excellence. Michael received a B.A. degree in chemistry and philosophy from Brown University in 1979. You can follow him at http://twitter.com/zimbalist