December 9, 2008 | Adage | IAB CEO Rants Against Audience-Measurement Complexity

December 9, 2008 | AdPulp | Measuring A Campaign's Vital Signs Is The Cost of Doing Business

December 9, 2008 | ClickZ | IAB Releases Measurement Guidelines for Comment

December 9, 2008 | MarketingVox| IAB Seeks Feedback on Audience Reach Measurement Guidelines

December 9, 2008 | Contentinople | Social Media Measurement Still a Mystery

December 8, 2008 | Mediapost | IAB Issues Audience Reach Guidelines

December 8, 2008 | MarketWatch | Sometrics Continues Robust Growth

December 8, 2008 | BtoB | IAB Releases Audience Reach Guidelines for Public Comment

December 5, 2008 | MarketWatch | MediaBank Partners with IAB to Set Standards for Interactive Media

December 4, 2008 | Hispanic Trending | New Targeting Methods For Reaching U.S. Hispanics

December 3, 2008 | WSJ | Google Gears Down for Tougher Times

December 1, 2008 | MediaTrust Blog | Interactive Markets UP in a Down Economy