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2011 MIXX Conference & MIXX Awards: Press Coverage
October 4, 2011

Industry Announcements at MIXX

AdTruth | AdTruth - A Pro-Privacy Tracking Initiative of 41st Parameter - Joins the IAB as an Associate Member
BBDO and Yahoo! | How Brands Can Leverage Storytelling on Paid, Owned, and Earned Media (POE) to Better Engage with their Audiences
Booz and Company and Buddy Media | Campaigns to Capabilities: Social Media and Marketing 2011
Crowd Science | Crowd Science Launches Citrus - An End-To-End Audience Measurement, Segmentation and Targeting Platform For Publishers
Federated Media | The Acquisition of Ligit Networks
Google | Google Circulars and Cross-Platform HTML5 Banner
Hulu | Introducing Hulu Ad Swap
TED | TED Opens Ads Worth Spreading in 2011
Twitter | Twitter Now has 1,600 Advertisers

News Coverage of Industry Announcements

BBDO and Yahoo!
MediaPost | Woo Buyers With Paid, Owned, Earned Media
BrandChannel | Yahoo/BBDO Leverage Storytelling to Build Passion Brands

Crowd Science
Cynopsis | Cynopsis: Digital
MultiChannel News | Crowd Science Launches Citrus Online Measurement, Targeting Platform
Huffington Post | Even Technology Companies Know the Future of Advertising Is Storytelling

Hulu
AdRants | Hulu Offers Viewers Choice with Ad Swap

Myspace
All Things D | New Myspace Owners Set to Finally Unveil Their Strategy Today

TED
MediaPost | TED Brings Back Ad Competition
PSFK | TED’s ‘Ads Worth Spreading’ Launches Its Second Year

Twitter
TechCrunch | Twitter Now has 1,600 Advertisers
ClickZ | Facebook, Twitter Reveal New Stats at Advertising Week


News Coverage of MIXX

Adweek | A Conference That Hopes to Make Headlines
The New York Times | A Bigger, More Ambitious Advertising Week Is Set to Begin
Adweek | Doing Away With Exploding Heads
The New York Times | Upbeat Projections, With Caveats, for Ad Spending
Adotas | Wanna Chat During Ad Week? I’ll be at Adotas Off-Duty TONIGHT!
Adweek | Social Media’s Universal Soldiers, and Other Metaphors
NY Convergence | At Advertising Week, it’s all About Content #aw8
Adweek | Facebook’s Emotional Sell
ClickZ | Advertising Week: A Contest for Premium Ad Dollars
ClickZ | Coca-Cola Counts on Fans to Spread the Love
ClickZ | Google Promotes New Ad Units
Huffington Post | Even Technology Companies Know the Future of Advertising Is Storytelling
Sant’Iago Blog | IAB MIXX 2011
WebInsider | MIXX 2011
NYConvergence | Advertising Week: It's About Digital Content #aw8


IAB Announcements at MIXX

First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board
2011 IAB MIXX Awards Winners Announced

News Coverage of IAB Announcements

BtoB Online | IAB releases tablet buyer’s guide
Research Magazine | Mobile Media needs ‘solid metrics,’ says IAB
ClickZ | Mobile Spending Leads Direct Marketing Growth
MediaPost | IAB Releases Tablet Guide, Mobile Study
MediaPost | IAB Mobile Needs Metrics Now
Cynopsis | Cynopsis: Digital
Marketing Vox | Lack of Scale is the Real Problem for Tablet Ads, Not Just Metrics
Huffington Post | The End of the Beginning or the Beginning of the End?
MinOnline | IAB Issues ‘Tablet Guide’ for Media
Telecom Paper | IAB hypes creation of common standards in mobile advertising
Mobile Marketer | Cross-media measurement is Holy Grail of mobile: IAB
AOL Advertising | AOL and Pictela Shine Among the Stars at IAB MIXX
MediaBistro | Tuesday Morning Stir
Adotas | Welcome Aboard: McDonald to PubMatic, Irvine to Vibrant
Ad Operations Online | Michael Lebowitz, Big Spaceship CEO & Founder, Named New Chair of IAB Agency Advisory Board

News Coverage of IAB MIXX Awards Winners

BtoB Magazine | American Express OPEN wins Best in Show at IAB Mixx Awards
Adrants | CP B, Digitas Win IAB MIXX Best-In-Show For AMEX