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2010 MIXX Conference & MIXX Awards: Press Coverage
September 27, 2010

Industry Announcements at MIXX

Google | What does the future of display advertising look like?
Pandora/Ford | Ford Evolves Digital Marketing With Launch of Pandora Campaign Featuring Jewel, John Legend
AOL | World-Class Brands Line up behind AOL's New Innovative Format in Display Advertising
Mirror Image | 
Mirror Image Internet Provides a Simpler Approach to Scaling Online Advertising Applications
NAVTEQ | NAVTEQ Media Solutions Featured Throughout Adweek 2010

News Coverage of Industry Announcements

Google
What does the future of display advertising look like?

paidContent.org | The Morning Lowdown 09.29.10
Mediapost (blog) | Why Advertising's Future Might Be Too Futuristic For Advertisers
ITProPortal | Google Outlines The Future Of Online Display Ads
Siliconrepublic.com | Google's vision for the future of advertising in 2015
HEXUS | Display of power
Lakestar Media | Google offers predictions on future of display advertising
Mediapost (blog) | Google's Seven Display Ad Prediction
Marketing Pilgrim (blog) | Google's Bringing "Sexy" Back to Display Ads
AdWeek | Google's fortune tellers herald the golden age of display advertising
Information Week | Google Predicts Advertising's Future
Mediapost (blog) | Google Vows To Make Display "Sexy"
TMCNet | Google Aims to Take Leadership in Display Ads
ADOTAS | Google Imagines (Sexy) Display World Of The Future
eWeek | Google Display Ads to Leverage Google Goggles
WebProNews | Google to Offer Interesting New Display Ad Formats
Search Engine Watch (blog) | Google Gives Sneak Peak of New Video Ad Formats at IAB's MIXX Event
CNET | Google: We're Too Sexy For Your Search
New York Times (blog) | Google Predicts More Social, and Profitable, Display Ads
Wall Street Journal (blog) | Google Predicts More Social, and Profitable, Display Ads
Los Angeles Times (blog) | Google envisions bright future for online display advertising
Mediaweek | Google Sees 'Smart and Sexy' Future for Banner Ads
ClickZ | Google Sees Tripling of Real-Time Ad Transactions
Business Insider | Google Vows To Make Display Ads Sexy

Pandora
/Ford | Ford Evolves Digital Marketing With Launch of Pandora Campaign Featuring Jewel, John Legend

MediaPost | Ford, Pandora Launch Cause-Marketing Effort
Adweek | Ford, Pandora in Charity Push

AOL | World-Class Brands Line up behind AOL's New Innovative Format in Display Advertising

ClickZ | Yahoo Stresses Art in Its Ad Product Mantra
BizReport | Devil and the IAB Challenge Existing Display Ad Formats
NY Convergence | Advertising Week: Twitter Launches Promoted Accounts
MediaWeek | AOL Unveikls Project Devil
PaidContent | AOL's Project Devil Aims to Update the Banner Once and For All


More News Coverage of MIXX

Twitter Launches Promoted Accounts

Utalkmarketing | How Twitter is going to make real money
MyCustomer.com | @earlybird becomes dead duck as Twitter launches 'Promoted Accounts'
ITWeb (blog) | Twitter to intro self-serve ads
Adotas | Twitter: So Long Earlybird, Hello Promoted Accounts
Mediapost (blog) | Tweet This: Ad-Supported Media Needs Marketers More Than Marketers Need Media
New York Daily News | Twitter looks for ad dollars with Promoted Accounts, kills off the Early Bird
Fierce Mobile Content | Twitter launches Promoted Accounts, shuts down Earlybird
Search Engine Land | Twitter To Launch Promoted Accounts
BlogHer | Will Twitter's New Promoted Accounts Make Their Business Model Work?
eWeek | Twitter Plans New Promoted Accounts Ad Push
The New York Times (blog) | Twitter Introduces New Types of Ads
Wall Street Journal (blog) | Twitter Ends One Ad Offering, Launches Another
The Huffington Post (blog) | Twitter Offers Peek at Plans to Monetize Advertising
Forbes (blog) | Twitter Shuttles @earlybird, Promotes "Promoted Accounts"
New York Times (blog) | How Twitter is going to make real money
Wall Street Journal (blog) | Facebook, Twitter Turn World Domination Campaign Toward Ad Industry
The Huffington Post | Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015
Los Angeles Times (blog) | Twitter launches new ad format, kills an old one
Mediaweek | Twitter Turning Away Millions in Ads, COO Costello
ClickZ | Twitter Self-Serve Ad Platform Coming Next Year
TechCrunch | Twitter to Launch "Promoted Accounts," Like a Paid SUL
PC Magazine | Twitter to Launch 'Promoted Accounts," Kill Earlybird Deal Feed
WSJ | Tweet This Milestone; Twitter Passes MySpace
MarketingVox | 3 Requests for Twitter as it Gives Monetization Another Try
Business Review USA | Twitter to Launch Promoted Accounts
The Next Web | Twitter kills two birds with one COO, ending Early Bird promotions
Mashable | Twitter Shelves @EarlyBird Deals
Softpedia | Twitter Said to Launch Promoted Accounts
MediaPost | Twitter's Costolo Says Brands Will Spend Millions on Twitter
TechCrunch | Twitter "Setting Aside" @EarlyBird Deals Program
New York Observer | No One Can Sell You Twitter Followers...Except Twitter
Mashable | Twitter COO: New Ad Formant for Gaining Followers Launching "Very Shortly"
AllThingsD | Exclusive: Want Twitter to Help You Find More Followers? Pay Up for a "Promoted Account"
Huffington Post | Twitter's New 'Promoted Accounts' Will Let You Pay to Woo Followers
ReadWriteWeb | Twitter to Start Selling Followers
WebProNews | Twitter Reportedly Set to Unveil "Promoted Accounts"
The Mac Observer | Twitter to Sell Follow Recommendations

Hearst Corporation's Vice Chairman & CEO, Frank Bennack, Jr.

Daily Finance | Hearst CEO: Newspapers Will Survive
Mashable | Hearst CEO: Bullish on Tablets,Not on Paywalls

Seth Godin, Author, Entrepreneur and Agent of Change

MediaPost | Seth Godin Talks About Tribes and Marketers
Adweek RealTimeAdvertisingWeek Blog | Q&A: Seth Godin Unplugged
BrandChannel | Seth Godin: "We've Branded Ourselves to Death"

Chevrolet/Microsoft

MediaPost | Chevrolet, Microsoft Go Multi-Screen for Volt


IAB Announcements at MIXX

Digital Audio Advertising Overview
IAB Calls for Creative Revolution in Ad Formats
Targeting Local Markets

News Coverage of IAB Announcements

Digital Audio Advertising Overview

Radio Business Report | IAB claims Internet radio as its own with new report
Radio Business Report | IAB Releases "Digital Audio Overview"
Adrants | Weekly Online Radio Listenership Reaches 43 Million
MediaPost Publications | Ford, Pandora Launch Cause-Marketing Effort

IAB Calls for Creative Revolution in Ad Formats

AdExchanger | Retargeting Is Hot and Buysight Gets $10 Million; New IAB Study on Local Ads and The Search for Creative; Nielsen Says Online GRP Offering For All in 2011
Adweek | Making the Web safe for Branding
Billboard.biz | @Advertising Week: Making the Web Safe for Branding
ClickZ | IAB Launches Contest for New Ad Units
PaidContent | How Publishing and Advertising are Redefining Media
PaidContent | Gawker's Denton: Twitter's Audience 'Too Elite'; Blogs Look Ludicrous
B2B Online | IAB establishes new ad format competition
AdRants | IAB Announces Competition to Create New Ad Formats
MarketingVox | New Trends in Online Ad Formats


IAB MIXX Awards Winners Announcements

DIGITAS | T.G.I. Friday's Woody Wins Both Gold and Silver at the IAB MIXX Awards
Tribal DDB | Tribal DDB Wins Big for Monopoly at the 2010 IAB MIXX Awards
Brightline | BrightLine Captures Three IAB MIXX Awards


News Coverage of IAB MIXX Awards Winners

B&T | ZenithOptimedia wins silver at MIXX
AdNews | NEWS IN BRIEF
Adrants | HBO's True Blood Wins IAB MIXX Best in Show

BtoB | IBM, Ogilvy win b2b category in MIXX Awards
PR Newswire | T.G.I. Friday's Woody Wins Both Gold and Silver at the IAB MIXX Awards