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IAB Multicultural Agency Day
The Multicultural Council hosted an Agency Day for marketers and communication professionals at the IAB Ad Lab where Council members Google and Yahoo! talked about the developments in the Hispanic video sector amid robust conversation and the future direction of the marketplace. The IAB also launched the “Digital Hispanic Consumer” report which measured the digital footprint of Latino consumers in the interactive marketplace, and showed heavier activity in e-commerce, social engagement and media consumption when compared to average users. The education session was followed by a lively networking reception.
The U.S. Hispanic marketplace represents over 50 million consumers: Young. Influential. Receptive. This multimedia gathering unlocked the potential of the growing Hispanic segment and offered brand leaders tactics to connect.