The Intersection of Mobile and Local Advertising: Mastering Reaching the Right Consumer in the Right Place
The Intersection of Mobile and Local Advertising: Mastering Reaching the Right Consumer in the Right Place

The power of mobile lies in getting the right content to the right consumer in the right place at the right time. More than anything, mobile creates exciting new opportunities for delivering a message to an interested purchaser just as they are in the vicinity of a retailer, or even as they are holding an item in their hands, or are about to complete a purchase. Of course, leveraging location successfully is a lot more complicated than the myth of “Starbucks will text you a latte coupon as you walk by their door” makes it seem. Executing a localized mobile campaign requires planning, strategy, and help from technology enablers and others.

What should advertisers thinking locally know about mobile advertising opportunities today? What kinds of geolocation or geotargeting are available and feasible on mobile? How do you hone a message so that it resonates with a local buyer, without crossing the line into being “creepy”?

This round table discussion, moderated by the IAB’s Mobile Marketing Center of Excellence, will help you understand and take advantage of the intersection of mobile and location for better marketing.

Moderator: Anna Bager, IAB VP of Mobile, General Manager, IAB Mobile Marketing Center of Excellence

Panelists:
Kim Luegers, Director of Mobile & Emerging Media, Pandora
Sharon Knitter, Senior Director of Mobile, Cars.com
Brent Hardesty, National Sales VP, Tribune Co.

This event is free, but space is limited and RSVPs are required. 

What:

 

The Intersection of Mobile and Local Advertising: Mastering Reaching the Right Consumer in the Right Place
 


 

When:

 

Thursday, May 10, 2012
5-6 pm, followed by networking session 6-7 pm
 

Where:

 

Tribune Tower
435 N. Michigan Ave.
Chicago, IL 60611
Register Now