Moms Go Back-To-School with Mobile, IAB and Meredith's Parent Network Research

With mothers across the country helping their children readjust to life in the classroom, the IAB and Meredith’s Parents Network announced exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year.