Mobile and Money: How Mobile Users Leverage Devices to Manage Finances

It’s tax season, and money matters are very much on the minds of American consumers. Increasingly, Americans are embracing mobile services to help them manage their financial lives. For example, Starbucks says that their Android and iOS mobile apps have 10 million active users, generating about 3 million transactions weekly. Starbucks expects 10% of its store transactions will use mobile payments by the end of 2013. To investigate how media-savvy consumers are adopting mobile internet tools to help manage their financial lives, the IAB, InMobi, and Viggle teamed up to field a survey to Viggle’s user base. We asked questions related to mobile banking, payments, and other financial applications and activities.