Mobile users are often short on time, squeezing in online tasks as they go about their day. To help them, design your site to load fast and make copy easy to scan.
2. Simplify navigation
No one likes to be confused. Clear navigation and, on large or complex sites,search functionality will help your customers easily find what they need.
3. Be thumb-friendly
People use their fingers to operate mobile evices— especially their thumbs. Design your site so even large hands can easily interact with it.
4. Design for visibility
A mobile-friendly site gets its message across without causing eyestrain. Make it easy for your customers to read— remember, they may be in a place with low light.
5. Make it accessible
Ideally, your mobile site should work across all mobile devices and all handset orientations.
6. Make it easy to convert
No matter what your site's objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you!
7. Make it local
Consumers look for local info on their phones all the time—from locating the nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you.
8. Make it seamless
People now use multiple screens throughout the day. Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience.
9. Use mobile site redirects
A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs.
10. Listen, learn and iterate
Good mobile sites are user-centric, which means they're built with input from your audience. Ask your desktop site users what they want in a mobile website and make testing and optimization an ongoing process.
“Let's not treat mobile like the web, only smaller."
Michael Zimbalist, SVP Ad Products and R&D, The New York Times
Case Study 1-800-FLOWERS.COM
Learn how 1-800-FLOWERS.COM recognized that mobile is an invaluable opportunity to reach consumers who are on-the-go and close to the point of purchase.
After building their first mobile site, The Huffington Post immediately recognized the importance of continuously adapting their strategy to align with ever-changing user behavior on mobile. When The Huffington Post refreshed their mobile site in Summer 2013, they prioritized design, content selection, speed and the social experience. Since the launch, they have seen a 37% rise in mobile visitors and reach nearly a third of all mobile internet users with their content.
As traffic to its site from mobile devices grew, the flash-sale retailer Beyond the Rack paid close attention to how mobile sales compared. Without a mobile-friendly experience, they saw low conversion and revenue per-visit rates. In need of an optimal mobile shopping experience in time for the busy Q4 holiday season, in just four months Beyond the Rack designed a mobile strategy that allowed them to showcase all inventory and provide a seamless checkout experience. Today, mobile sales account for up to 44% of total sales.