Xavier Facon leads product development and directs the technical strategy of Crisp. He is a mobile software veteran and ad tech disruptor who has continually improved technology and standards to make it easier to deliver mobile media. In the early days of Crisp, Xavier developed platforms for deploying some of the first mobile applications and mobile sites for major U.S. media brands such as CNN, AT&T, ESPN, NBC, Time, AP, and hundreds more. Based on his experience in mobile content delivery, Xavier began in 2008 to build an HTML5-based, advertising technology platform called Crisp Engage, which is now used all over the world to develop world class advertising creative on iOS and Android devices.

We asked Xavier four questions about the state of mobile.


1. Why did Crisp Media get involved with the IAB and the Mobile Center?

2. How did you personally get involved with mobile, and what excites you about it?

3.  What would be your top three pieces of advice to marketers just getting started in mobile?

4. What is the most important thing the IAB could do in 2014 to make the mobile ecosystem work better for marketers?



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IAB Mobile Center’s Member Spotlight

IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day.  We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.