Xavier Facon leads product development and directs the technical strategy of Crisp. He is a mobile software veteran and ad tech disruptor who has continually improved technology and standards to make it easier to deliver mobile media. In the early days of Crisp, Xavier developed platforms for deploying some of the first mobile applications and mobile sites for major U.S. media brands such as CNN, AT&T, ESPN, NBC, Time, AP, and hundreds more. Based on his experience in mobile content delivery, Xavier began in 2008 to build an HTML5-based, advertising technology platform called Crisp Engage, which is now used all over the world to develop world class advertising creative on iOS and Android devices.
We asked Xavier four questions about the state of mobile.