Kevin Wassong is the CEO of LIN Mobile, a provider of targeted and scalable mobile marketing solutions for the nation’s leading brands. Wassong founded digital@JWT, the fully integrated digital branding and e-business arm of the global advertising agency, J. Walter Thompson. He went on to become president of Minyanville Media, Inc., an Emmy Award-winning, next-generation digital network that creates branded business content to educate and entertain investors.

We asked Kevin four questions about the state of mobile.

 

1. Why did LIN Mobile get involved with the IAB and the Mobile Center?

2. How did you personally get involved with mobile, and what excites you about it?

3.  What would be your top three pieces of advice to brand advertisers looking to harness mobile?

4. What are the three most important things the IAB should do in 2014 to make mobile work better for marketers?


 

 

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IAB Mobile Center’s Member Spotlight

IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day.  We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.