James Lamberti, brings more than 19 years of experience to AdTruth, 41st Parameter's digital media division. He is well versed in all aspects of marketing and had extensive executive management experience gained at a number of successful ventures.

Prior to AdTruth, James served as vice president of global marketing at InMobi—the largest and fastest growing independent mobile ad network. This experience provides him with unique insights into the evolving mobile ecosystem. While at InMobi, James led demand generation efforts that produced measurable success. In addition, he was responsible for establishing the company as a global marketing presence in the mobile ad space.

Prior to InMobi, James' positions include senior vice president at comScore—one of the global leaders in understanding web usage—where he focused on analytics, tracking and privacy. He also has strong experience in consumer packaged goods due to his time as an executive with The Clorox Company.

James graduated with Honors from Colby College with a BA in Economics..


1. Why did AdTruth join the IAB Mobile Marketing Center of Excellence?

2. What excites you about working in digital media?

3.  What should the industry be focused on to maintain the growth of mobile marketing?

4. What is the biggest opportunity for brands and performance marketers today?



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IAB Mobile Center’s Member Spotlight

IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day.  We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.