Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Kargo's mobile-only approach consistently delivers the best native and integrated advertising experiences at scale across its portfolio of premium publishers' mobile and tablet properties.

Harry has been featured on Bloomberg TV, 20/20, The Today Show, the New York Times, NPR and in business publications around the world. Harry lives in New York City and holds seven patents on wireless technology. He graduated with honors from Harvard College.

We asked Harry four questions about the state of mobile.

 

1. Why did Kargo join the IAB's Mobile Marketing Center of Excellence?

2. Why are you personally working in mobile media? What excites you about this part of the digital world?

3.  Whats the biggest challenge or obstacle preventing brands from embracing mobile as part of their marketing/advertising strategy?

4. What should be the industrysor the IABstop priority to maintain the growth of mobile marketing in 2014?


 

 

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IAB Mobile Center’s Member Spotlight

IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day.  We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.