Anne joined InMobi in 2008 as Head of North America. Prior to InMobi, she served as Vice President of Category and Sales Intelligence at Yahoo!, where she was charged with managing Yahoo’s most important marketer categories. Anne has been working in the digital media industry for the past fifteen years.

Anne is an active member in the mobile community. In 2011 she was selected as one of Mobile Entertainment Magazine’s Top 10 Women in Mobile and in 2012 became Business Insiders #6 in their Most Powerful Woman in Mobile Advertising. She is a board member of the IAB Mobile Marketing Center of Excellence, is an IAB Mobile Advertising Committee Co-Chair, and sits on Mobile Marketing Association North America’s Board of Directors.

We asked Anne four questions about the state of mobile.

 

1. Why did InMobi join the IAB Mobile Marketing Center of Excellence?

2. Why are you working in mobile media? What excites you about this part of the digital world?

3.  What do you see as the biggest challenge facing mobile media currently?

4. What’s the biggest opportunity for brands that embrace mobile as part of their marketing / advertising strategy?


 



IAB Mobile Center’s Member Spotlight

IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day.  We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.