Make Mobile Work Webinar Series

The IAB will be hosting a series of webinars over the course of the year, in partnership with our publisher partners, to educate marketers and agencies about HTML5 and the key strategies to developing successful mobile campaigns. RSVP to one or all of them below.


Webinar 1: Why HTML5: The Mobile Opportunity.
What is HTML5, why does it matter to you, and how should you get started?
Download the Presentation | Additional Resources: Use HTML5 To Power & Scale Ad Creative | Unlock HTML5 Opportunity | Full Talk Talk Case Study

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Webinar 2: Design with device in mind: Cross-Screen Creative for Agencies and Brands.
Gain a clear understanding of the techniques used in building rich cross-screen ad creative, ways to take advantage of device form factors, and HTLM5 design capabilities.
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Webinar 3: Mobile Inventory and Targeting for Agencies and Brands.
Will offer brands and agencies best practices, techniques, and examples on how to buy and target mobile inventory that successfully reaches the right audience, on the right device.
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Webinar 4: Measuring Mobile Success for Agencies and Brands.
Hear all about the current state of mobile measurement and best practices for setting campaigns up for mobile measurement success including hands-on examples.
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