Make Mobile Work – Part of the IAB’s Mobile Marketing Center of Excellence
Inspired by the premium publishers, ad sellers and ad technology members we serve; the IAB’s Mobile Marketing Center of Excellence is on a mission to help advertisers unlock the full value of Mobile advertising. Many advertisers are missing opportunities to connect with their audience by using desktop-only ad formats or skipping Mobile buying altogether. “Make Mobile Work” is our initiative to help advertisers build great cross-screen digital creative.
Officially kicked off with our Open Letter to Marketers — throughout the year we will host a series of webinars aimed at educating Marketers and Agencies on the importance of integrating Mobile into the creative, planning and buying phases. These webinars will also give you tools you can use for more successful Mobile campaigns, as well as case studies of brands who are successfully embracing a Mobile-first strategy.
Join the IAB’s Mobile Marketing Center of Excellence and the companies below in support of our efforts to scale mobile advertising.