Your customers are mobile. Does your business have a mobile-friendly site?
Learn more >>
 |
||
|
|
IAB and MMA Release “Mobile Phone Creative Guidelines”
Mobile Web Advertising Measurement Guidelines for public comment
Read Joe Laszlo’s latest ClickZ article on Responsive Design
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
Read about MRAID 2.0 in Mobile Marketer
IAB releases Mobile Rich Media Ad Interface Definitions 2.0 (MRAID) for public comment
Read Anna Bager’s latest ClickZ article on Mobile Gaming
Read about IAB Mobile @ Cannes 2012
2011 Competition Winners: Mobile Rising Stars Ad Units
Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011
Mobile and Money: How Mobile Users Leverage Devices to Manage Finances
Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery
Responsive Design and Ad Creative: An IAB Report
Mobile Devices Make Back-to-School Less Stressful for Moms: New IAB/Meredith’s Parents Network Study
2012 Olympic Games Go Mobile: United Kingdom vs. United States
Mobile’s Role in a Consumer’s Media Day
The Mobile Phone Shopping Diaries
Board of Directors
Corinna Calhoun, Microsoft Advertising
John Cantarella, Time Inc.
Badal Choudhari, Yahoo!
Kevin Conroy, Univision
Asher Delug, Airpush
Barbara Healy, Tribune Company
Chris LaSala, Google
Alex Linde, The Weather Channel
Maria Mandel, AT&T
Joshua Rahn, Facebook
Mandar Shinde, AOL
Mollie Spilman, Millennial Media
Amy Vale, Mojiva
Kevin Wassong, LIN Mobile
Michael Zimbalist, New York Times
Board Membership
Supporting Membership
For further information on the Mobile Marketing Center of Excellence please contact Yolanda Brown at [email protected].
