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IAB's Anna Bager in AdAge: Mobile Marketing Isn't About Screens or Devices, It's About Behavior
IAB Mobile App Advertising Measurement Guidelines
IAB's Joe Laszlo in ClickZ: (Re)Defining Mobile
IAB Releases “Mobile Phone Creative Guidelines”
Mobile Web Advertising Measurement Guidelines
IAB Releases Final Version of MRAID 2.0 to Drive the Mobile Advertising Ecosystem to Scale
Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011
Mobile Manifesto: Creative Leaders on the Art of Successful Mobile Brand Messaging
Mobile and Money: How Mobile Users Leverage Devices to Manage Finances
Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery
Responsive Design and Ad Creative: An IAB Report
Mobile Devices Make Back-to-School Less Stressful for Moms: New IAB/Meredith’s Parents Network Study
Mobile’s Role in a Consumer’s Media Day
Priorities for 2013
- Grow Mobile Video
- Grow Tap into Mobile Program
- Improve Audience Insights and Data for Ad Relevancy
- Improve Buy-Side Trust and Understanding of Mobile
- mCommerce & mPayments
- Promote Consumer Trust and Fend Off Adverse Regulation
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Promote Richer Mobile Ad Experiences / Creative
Board of Directors
Corinna Calhoun, Microsoft Advertising
John Cantarella, Time Inc.
Badal Choudhari, Yahoo!
Kevin Conroy, Univision
Asher Delug, Airpush
Barbara Healy, Tribune Company
Chris LaSala, Google
Alex Linde, The Weather Channel
Maria Mandel, AT&T
Joshua Rahn, Facebook
Mandar Shinde, AOL
Mollie Spilman, Millennial Media
Carrie Coffee, Mojiva
Kevin Wassong, LIN Mobile
Michael Zimbalist, New York Times
Board Membership
Supporting Membership
For further information on the Mobile Marketing Center of Excellence please contact [email protected].
