I am pleased to take part in welcoming you to the inaugural IAB MIXX Awards Insights Report. The award-winning campaigns celebrated here give us all inspiration and a view into where advertising will take us next. They are truly the best of the best. And it was a great honor for me to judge these prestigious awards this year; I was wildly inspired by what people have done in this digital advertising arena. I saw unparalleled creativity, innovation, and elegant ideas that came to life in surprising ways.
At the center of it all, what elevated these campaigns above the rest, was what these teams were able to do in terms of joining audience, platform and technology to truly bring ideas – and the brand – to life through immersive experiences that are personal to the consumer.
That’s why I believe collaboration is so important to everything we do. Here at Microsoft, we’ve seen firsthand what happens when we partner with brand experts to push what’s possible with our technology. When ideas and people come together, it’s a true fusion of excellence.
The campaigns featured in this guide show you the future of our industry. Audiences are ready for something new and this collection of work demonstrates what happens when you think big and go bold. We are proud to sponsor this inaugural year of the IAB MIXX Awards Insights Report as we collectively celebrate both groundbreaking work and people.