Jeff Benjamin

Brands That Are Succeeding

Jeff Benjamin
Chief Creative Officer,
JWT North America

We spoke to leading agency creatives, influential marketers, and pioneering media company leaders—all members of the IAB MIXX Awards judging panel—about the year’s top digital advertising. Here’s what they had to say about what works and why.

Brad Brinegar

Trends That Matter

Brad Brinegar
Chairman and CEO, McKinney, 2013 Jury Chair,
IAB MIXX Awards 2013

Lou Paskalis

Innovation That Scales

Lou Paskalis
Senior Vice President, Enterprise Media Executive,
Bank of America

Jane Grenier

Doing “Good”

Jane Grenier
Vice President, Integrated Strategy,
Condé Nast Media Group

What Inspires the Experts

Lincoln Bjorkman

“Through multiplatform interactive experiences, they gave ravenous fans even more reasons to deeply devote themselves to the show.”

Lincoln Bjorkman
Global Chief Creative Officer,
Wunderman

Game of Thrones Enhanced Digital Experience
Benjamin Palmer

“I'm a big fan of using digital advertising to do something both impressive and functional, and Mobile Medic succeeds on both counts.”

Benjamin Palmer
Co-founder and Chairman,
The Barbarian Group

Mobile Medic
Susan Credle

“Susan Glenn is a fantastic example of modern storytelling across different media... ...the idea was expressed with the right creative in each channel.”

Susan Credle
Chief Creative Officer,
Leo Burnett

Susan Glenn
Ed Brojerdi

Tag the Weather works because it embodies the traits of a great modern creative idea.”

Ed Brojerdi
President and Co-Chief Creative Officer,
kbs+

Tag the Weather
Steve Wax

“...by advancing the marketing story month-by-month—rather than simply carpet-bombing the audience with expensive TV spots in the final weeks—the creators doubled down on audience engagement.”

Steve Wax
Partner,
Ladies & Gentlemen and Cooke&Co.

Prometheus Integrated Campaign
Jeff Benjamin

“There is a movement in advertising where brands are taking opportunities to do something great that matters to the world. This is an example of that in a big way.”

Jeff Benjamin
Chief Creative Officer,
JWT North America

Small World Machines
Brian DiLorenzo

“From tweets to billboards to blogs to TV, SEEK Volunteer created an ecosystem of public awareness, which led to actual volunteerism.”

Brian DiLorenzo
Executive Vice President, Chief Production Officer,
McCann New York

Volunteer to Promote Volunteering
Elizabeth Pizzinato

“...it leveraged the core element of what makes social media tick: the ability for users to not only share stories, but also to actively participate.”

Elizabeth Pizzinato
Senior Vice President, Marketing and Communications,
Four Seasons Hotels and Resorts

The Beauty Inside
Laurie Koehler

“...by having a clear, metrics-driven goal, participants and the brand could point to success, inspiring others who may have been cynical or initially uninterested to get involved.”

Laurie Koehler
Senior Marketing Manager, Consumer Campaigns, Americas Marketing Group,
Intel Corporation

Unlock the Grid
Andy Markowitz

“...the translation technology enabled clear user benefits that drove success for the client.”

Andy Markowitz
Director, Global Digital Strategy,
GE

Easy Way Subtitles
Marjorie Dufek

eBay Thanks You is a great example of a brand understanding its customer.”

Marjorie Dufek
Interactive Marketing Director,
Brown-Forman Corporation

eBay Thanks You
Alan Schulman

“The technology was invisible, the experience was real-time, and it was a total head turner.”

Alan Schulman
VP, Chief Creative Officer,
SapientNitro NY

A Window Into the Near Future
Chris Miller

“It’s a reminder that great marketing today has redefined creative to include code, and the experience it creates.”

Chris Miller
Abbott Divisional Vice President, Global Brand Strategy and Innovation,
Abbott

Art, Copy & Code Film
Suzie Reider

“The OREO and Cole Haan social media campaigns worked because they were natural and not forced.”

Suzie Reider
Head, Media Solutions,
YouTube/Google

#DontGoHome
OREO Daily Twist

IAB MIXX Awards Experts Speak Out

What This Year's Work Says about Tomorrow

Metrics That Matter

Why IAB MIXX Awards Matter