Audiences & Data: How to Leverage

Art, Copy & Code Film

72andSunny
Google Advertising Arts

Gold Winner

Business-to-Business

“It’s a reminder that great marketing today has redefined creative to include code, and the experience it creates.”

Chris Miller

Chris Miller
Abbott Divisional Vice President, Global Brand Strategy and Innovation,
Abbott

With Art, Copy & Code Film, Google inspired agencies to make breakthrough work and showcased that it has the tools to help make that happen. To achieve this, Google Advertising Arts and 72andSunny created a dynamic, personalized video experience that became a living demonstration of how technology can make storytelling richer and more intimate. The result: a film that not only attracted the time and the attention of the target audience, but left them asking for more.

“Art director and copy writer, that’s been the “team” in advertising, no offence to planning, account management, and others. Art, Copy & Code brings the third partner to this storied team, in such a way that it’s not just an ad, but an experience where all three areas are brought to life for the end user. It’s a reminder that great marketing today has redefined creative to include code, and the experience it creates.”

Chris Miller, Abbott Divisional Vice President, Global Brand Strategy and Innovation, Abbott

Select Success Metrics

Case Study

Why it Won