• IAB MIXX 2014 Awards Shortlist

    IAB is proud to announce the 2014 international IAB MIXX Awards shortlist. Selected for groundbreaking creativity and impact, these teams are being recognized for pushing interactive advertising to new levels. Join us at the IAB MIXX Awards celebration on Tuesday, September 30, in New York City, for what is sure to be an unforgettable evening.

 

Shortlist

Strategies & Objectives

    Brand Awareness and Positioning

  • 350 Action & Barton F. Graf 9000
    Climate Name Change
  • American Honda Motor Co. & RPA
    Project Drive-In
  • Bank of America & Starcom MediaVest Group
    The First AIDS-Free Generation
  • Chipotle Mexican Grill & Creative Artists Agency
    The Scarecrow
  • Toyota Norway & Saatchi & Saatchi Norway
    Try My Hybrid

    Branded Content

  • Chipotle Mexican Grill & Creative Artists Agency
    The Scarecrow
  • Citibank & Publicis Kaplan Thaler
    Citi Bike App
  • Mercedes-Benz USA & Razorfish
    Take the Wheel
  • Mizuno USA & McKinney
    What If Everybody Ran?
  • Tourism Victoria & Clemenger BBDO Melbourne
    Melbourne Remote Control Tourist

    Branded Utility

  • Domino’s & CP+B
    Domino’s Live
  • Microsoft Internet Explorer 10 & Starcom MediaVest Group
    The Human Captcha
  • Nike & R/GA
    The Nike SB App
  • P&G CoverGirl & Starcom MediaVest Group
    Revolutionizes Red Carpet Try On
  • Rip Curl & VML Australia
    Rip Curl Search GPS

    Cross-Media Integration

  • Bank of America and (RED) & Hill Holliday
    Invisible
  • Citibank & Publicis Kaplan Thaler
    Citi Bike App
  • Mountain Dew and Doritos & Firstborn, The Marketing Arm, and Motive
    Every 2 Minutes
  • P&G CoverGirl & Starcom MediaVest Group
    CoverGirl Journey to the Capitol
  • The Coca-Cola Company & Wieden+Kennedy, SMG, and Facebook’s Creative Shop
    America is Beautiful
  • Verizon Wireless Droid & Sony Pictures Television and Crackle
    Verizon and Crackle Go Over the Top

    Data-Inspired Creative

  • Jimmy Choo & Condé Nast Media Group
    The In Cloud on Style.com
  • Mizuno USA & McKinney
    What If Everybody Ran?
  • Rip Curl & VML Australia
    Rip Curl Search GPS
  • Ubisoft & AKQA
    Watch Dogs Digital Shadow

    Interactive Video

  • Domino’s & CP+B
    Domino’s Live
  • Ken Burns & Big Spaceship
    Ken Burns iPad App
  • Kohl’s & Peterson Milla Hooks
    Choose Your Black Friday
  • Land Rover & Y&R New York and Wunderman New York
    Race the Sun
  • PlayStation & BBH New York
    Gateways to Greatness

    Mobile

  • Converse & Wunderman Blast Radius Paris
    Get Loud Paris
  • Qol Devices & R/GA
    Alvio
  • Rip Curl & VML Australia
    Rip Curl Search GPS
  • Sony Mobile & CP+B Scandinavia, Grandins Flying Circus, and Schimpanz
    The Great Phone Swap
  • Virgin Mobile & Havas Worldwide Australia, and One Green Bean
    Game of Phones

    Multicultural

  • American Express and OUT & Here Media
    #ExpressYourselfie
  • Dish Network & Havas Media
    El Juego Bonito by Dish
  • Ford Fusion & Zubi Advertising
    Dizzy
  • Heineken USA Tecate & Starcom MediaVest Group
    Hombre Enough Challenge
  • P&G Orgullosa & Starcom MediaVest Group, Citizen Relations, and Dieste
    Nueva Latina Movement
  • The Coca-Cola Company & Wieden+Kennedy, SMG, and Facebook’s Creative Shop
    America is Beautiful

    Product Launch

  • Beats Music & R/GA London
    Beats Music
  • Mercedes-Benz USA & Razorfish
    Take the Wheel
  • Naked Juice & OMD
    Power Garden
  • Shell Pennzoil & MediaCom and JWT Atlanta
    Pennzoil PurePlus Launch
  • Wendy’s & VML
    Pretzel Bacon Cheeseburger Love Songs

    Public Service

  • 350 Action & Barton F. Graf 9000
    Climate Name Change
  • Cancer Council NSW & Soap Creative
    I Touch Myself Project
  • Casa da Criança Santo Amaro & Mood and TBWA
    WhatsApp Storytellers
  • DEFY Media’s Break.com & DEFY Media
    Prank it FWD
  • Make-A-Wish Canada & Zulu Alpha Kilo
    Kringl - Proof of Santa App

    Social

  • Dallas Pets Alive & Dieste
    #Muttbombing
  • HBO & 360i
    #ROASTJOFFREY
  • Nestlé Toll House & JWT New York
    Toll House Social Media Bakery
  • Nokia UK & Wunderman
    The Most Retweeted Brand Tweet Ever
  • Toyota Norway & Saatchi & Saatchi Norway
    Try My Hybrid

    Special Innovation Category - Can’t Be Contained!

  • Motorola Moto X & DigitasLBi
    Interactive Print
  • Optus & M&C Saatchi
    Clever Buoy
  • Oreo & Mondelēz International
    Oreo Trending Vending
  • Record Collection & Loducca
    Sat-JF14
  • Toyota Prius & Soap Creative, Noise International, and One Green Bean
    Cars that Feel

Tools, Tactics & Platforms

    Augmented Reality

  • HISTORY & Horizon Media, BPG, and 87AM
    Vikings Ultimate Reality Experience
  • Make-A-Wish Canada & Zulu Alpha Kilo
    Kringl - Proof of Santa App
  • Motorola Moto X & DigitasLBi
    Moto Match
  • Parlux Gold Jay Z & kbs+
    The Jay Z Gold Window
  • PepsiCo & Spredfast
    Blippar Super Bowl Cans

    Brand Destination Site

  • American Honda Motor Co. & RPA
    Project Drive-In
  • Cancer Council NSW & Soap Creative
    I Touch Myself Project
  • Toyota Corolla & Saatchi & Saatchi LA
    Toyota Google+ Hangout Corolla Collaborator
  • Ubisoft & AKQA
    Watch Dogs Digital Shadow
  • Volkswagen & MediaCom
    The Beetle Convertible Shark Cruiser

    Branded Mobile Application

  • Hyundai Motor America & Innocean USA
    The Walking Dead Chop Shop App
  • Kraft Foods’ Oscar Mayer & 360i
    Wake Up and Smell the Bacon
  • Nike & R/GA
    The Nike SB App
  • Select Australia & Isobar Australia
    Select Footy Cards
  • United Nations Mine Action Service & Critical Mass
    UNMAS Sweeper App

    Branded Tablet Application

  • HISTORY & Horizon Media, BPG, and 87AM
    Vikings Ultimate Reality Experience
  • House of Anansi Press & Critical Mass
    Massey Lectures iPad App
  • Network TEN & Isobar Australia
    TENplay
  • Pernod Ricard USA & Deep Focus
    The Cask by The Glenlivet
  • Qol Devices & R/GA
    Alvio

    Business-to-Business

  • Adobe & Goodby Silverstein & Partners
    Super Bowl of Marketing
  • American Express & DigitasLBi
    Small Business Saturday Media
  • GE Capital & OMD
    Roadshow for Growth
  • General Electric & The Barbarian Group
    Over 2 Million Containers, 2000 Routes
  • General Electric & The Economist Group
    GE Look Ahead

    Custom Mobile Rich Media Display

  • Jack in the Box & Horizon Media and AdColony
    Late Night Slot Machine
  • JetBlue Airways & Opera Mediaworks
    JetBlue Air on the Side of Humanity
  • Johnson & Johnson & Mindshare Turkey and mobilike
    Acuvue Contact Lenses
  • Land Rover & Y&R New York and Wunderman New York
    Race the Sun
  • P&G & MediaCom Turkey and mobilike
    Duracell’s Seamless Targeting

    Custom Rich Media Display

  • Bank of America and Merrill Lynch & Starcom MediaVest Group
    Connecting Worlds in Real Time
  • BMW North America & kbs+
    BMW i Hello Future Takeover
  • Citigroup & TIME
    Magnetic Sync Ad Units
  • Land Rover & Y&R and Wunderman
    The Off Road Radio Banner
  • P&G CoverGirl & Starcom MediaVest Group
    Revolutionizes Red Carpet Try On

    Direct Response and Lead Generation

  • Cerveza Indio and Cuauhtémoc Moctezuma & DoubleYou
    #INDIO120s
  • Frito-Lay Doritos & Tribal Worldwide Istanbul
    Doritos Bahar Atlı Yorumlar
  • Lay’s & Deep Focus
    Lay’s Do Us A Flavor
  • P&G Crest and Oral-B & Publicis Kaplan Thaler
    Halloween Treats Gone Wrong
  • Supercell & Barton F. Graf 9000
    Clash of Clans

    Games

  • Giraffas & Mood and TBWA
    The Goal Screen
  • Naked Juice & OMD
    Drink Good Do Good
  • Nike & R/GA
    The Nike SB App
  • Playtex Baby & Beeby Clark + Meyler
    Playtex Baby Pool
  • Qol Devices & R/GA
    Alvio

    IAB Rising Stars Digital Video Ad

  • Jaguar & Mindshare UK and Innovid
    Jaguar F-Type
  • New Belgium Brewing Co. & Vizeum US and Tremor Video
    Fat Tire Video
  • Sony Pictures & UM LA and Innovid
    This is the End
  • Texas Tourism & Mixpo and CBS Interactive
    Passport to Texas
  • Unilever & Mindshare UK and Innovid
    Ben and Jerry’s

    IAB Rising Stars Mobile Rich Media Display

  • Beam Sauza Tequila & Starcom MediaVest Group, Microsoft, and Zumobi
    Sauza Girls’ Night Mobile Party Planner
  • Ford & Ontarget and mobilike
    Ford Focus Timeline
  • Jaguar & Undertone
    British Villains
  • Showtime Networks & OMD and Medialets
    Ray Donovan New York Times App Takeover
  • Toyota Corolla & Saatchi & Saatchi LA
    Corolla Raise the Road iAd

    IAB Rising Stars Rich Media Display

  • Aveeno Daily Moisturizing Lotion & AOL
    Aveeno Rich Media
  • Dish Network & Havas Media and AOL
    Dish Travel IAB Portrait Ad Unit
  • Lord & Taylor & Condé Nast Media Group
    Lord & Taylor Men’s Floor
  • Oakley & Adcade
    Oakley Sunglass Customizer
  • Pereira & O’Dell & Realtor.com and Move Inc.
    Realtor.com’s Find it First

    Interactive Out-of-Home

  • Citibank & Publicis Kaplan Thaler
    Citi Bike
  • Google+ & Isobar
    Never Ending Moments
  • Scribe & Viva la Doble Vida
    Scribe Billboard
  • Shell Pennzoil & MediaCom and JWT Atlanta
    Mario Karting Reimagined
  • Toyota Prius & Soap Creative, Noise International, and One Green Bean
    Cars that Feel

    Location-Based Advertising

  • Converse & Wunderman Blast Radius Paris
    Get Loud Paris
  • Inakadate Village & Hakuhodo
    rice-code
  • Neutrogena & Ansible
    Sun-Activated Advertising
  • P&G Pantene & Arc Worldwide
    Pantene Weather Program
  • Record Collection & Loducca
    Sat-JF14

    Mobile Brand Destination

  • Bank of America and Merrill Edge & Starcom MediaVest Group
    Face Retirement App
  • Converse & Wunderman Blast Radius Paris
    Get Loud Paris
  • GMC & DigitasLBi
    The Incredible Thinking Experience
  • Kia Motors & Ansible
    Digital Showroom Experience
  • Optus & M&C Saatchi
    Clever Buoy

    Native Advertising

  • Chipotle Mexican Grill & Huffington Post Partner Studio
    Food for Thought
  • General Electric & The Economist Group
    GE Look Ahead
  • Lincoln MKZ & TIME
    Inspired Design
  • Quit & M&C Saatchi
    Every 6 Seconds

    Online Commercial

  • Chipotle Mexican Grill & Creative Artists Agency
    The Scarecrow
  • Lay’s & Deep Focus
    Lay’s Do Us A Flavor
  • P&G Crest and Oral-B & Publicis Kaplan Thaler
    Halloween Treats Gone Wrong
  • Pepcid & JWT New York
    The Burns Family
  • Pringles & Isobar
    The Last Pringle

    Search Marketing

  • Choice Hotels & Havas Media
    Leveraging Tech to Beat Inflation
  • Chrysler & UM
    Recalibrating Through Search
  • GMC & iProspect
    GMC’s Testing of Lifestyle Content
  • Maytag & DigitasLBi
    Re-Launch of the New Maytag Man
  • Red Roof Inn & 360i
    Flight Cancellation Coup
 
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