MIXX 2012 Awards Finalists

MIXX Trophies The IAB is proud to announce the 2012 international MIXX Awards finalists. Selected for groundbreaking creativity and impact, these teams are being recognized for pushing interactive advertising to new levels. Join us at the MIXX Awards Gala on Tuesday, October 2, in New York City, to be among the first to know who takes home a Gold, Silver, or Bronze award—and the coveted Best in Show honor. Learn more about the MIXX Awards at www.iab.net/mixxawards.

Campaign Categories

Brand Awareness and Positioning Kia Motors America and Initiative 2012 Kia Super Bowl Optima Campaign "A Dream Car. For Real Life" American Express OPEN and Digitas Big Break for Small Business Gatorade and VML Everything to Prove Google Chrome and BBH NY and Creative Labs The Web Is What You Make Of It	Business-to-Business GE and TBWA GE Future Folklore American Express OPEN and Digitas and CP+B Small Business Saturday DuPont and OgilvyEntertainment The Horizons Project CenturyLink and McKinney Ultimate Problem Solver
Cross-Media Integration American Express and Digitas Amex Sync Show American Honda Motor Co. and RPA CR-V Leap List Insurance Australia Group and WHYBIN\TBWA\TEQUILA\ NRMA Car Creation Samsung and Starcom MediaVest Group Samsung Mobile Project Teamwork	Digital Integration American Express and Digitas Amex Sync Show Nike+ and R/GA Nike+ FuelBand American Express OPEN and Digitas and CP+B Small Business Saturday Smirnoff and Profero Smirnoff Nightlife Exchange Project 2011 Polaris Industries and The Integer Group Victory Motorcycles Virtual Dealerships
Direct Response and Lead Generation American Express and Digitas Amex Sync Show Zellers and john st. Festive Finale Insurance Australia Group and WHYBIN\TBWA\TEQUILA\ NRMA Car Creation CenturyLink and McKinney Ultimate Problem Solver	Experimental and Innovative Anthem BlueCross and Deutsch LA Anthem Reputation Campaign Augmented Reality & Experimental Digital HBO Boardwalk Empire Season 2 and HBO Boardwalk Empire Compliments of Nucky Giant Bicycles and Leo Burnett Melbourne Everyday Rider Sponsorships American Honda Motor Co. and RPA Pintermission
Mobile Advertising Marriott and Beeby Clark+Meyler Marriott Mobile App Launch Microsoft Windows Phone and Starcom MediaVest Group Microsoft Mango Launch Nokia’s Lumina 800 Smartphone and [a•mo•bee] Nokia Lumia in Amobee 3D FedEx and OMD Shazam Super Bowl	Mobile Branded App Ubisoft Just Dance 3 and CP+B Autodance Johnson & Johnson and JWT New York Band-Aid Magic Vision BMW North America BMW ActiveE and kbs+ New York BMW EVolve App Lexus and Webling Interactive Lexus CT City Challenge
Multicultural Heineken USA and The Vidal Partnership Keep It Legendary Easy Way Language Center and Loducca Pronunciation Game L’Oreal’s Maybelline New York and Hungry Boys Russian Girls Take Over New York Johnson & Johnson and The Vidal Partnership Zyrtec “Ama El Aire”	Product Launch Unilever’s AXE and Razorfish Anarchy: The Graphic Novel Chrysler Group and SapientNitro Fiat 500 Abarth Reveal Gatorade and OMD G-Fit to be Tried Unilever’s Magnum Ice Cream and Mindshare Pleasure Personified
Public Service/Not For Profit NGIA and VML Improve Your Plant/Life Balance WWF and john st. National Sweater Day St Vincent de Paul Society and George Patterson Y&R Sydney Signed Finds Mars Petcare and WHYBIN\TBWA\TEQUILA\ The Pedigree Adoption Drive	Search Marketing Sony Pictures and Universal McCann Moneyball Google/Fandango Garanti Bank Search Marketing Campaign for Loans Volkswagen and MediaCom Search Strikes Back Pfizer and RAPP Viagra Anti-Counterfeit
Social Marketing 7-Eleven’s Slurpee and Leo Burnett Melbourne BYO Cup Day Zellers and john st. Festive Finale Barneys and Digital Surgeons Gaga's Workshop HBO Game of Thrones	Video Advertising American Express and Digitas and Momentum American Express Unstaged American Express and Digitas Amex Sync Show L’Oréal USA’s Dermablend and Tuxedo Agency Go Beyond the Cover Samsung and Starcom MediaVest Group Project Teamwork

Single Categories

Brand Destination Site Chevrolet and Microsoft Advertising Chevrolet Route 66 Sherwin-Williams and McKinney Chip It! Google and BBH LA Google Music L’Oréal and Federated Media Publishing L’Oréal’s Makeup.com Toyota Motor Sales, USA and Saatchi & Saatchi LA Yaris - It’s a Car!	Branded Content Unilever’s AXE and Razorfish Anarchy: The Graphic Novel Sherwin-Williams and McKinney Chip It! General Mills and McCann Nature Valley Trail View Australian Bureau of Statistics and Leo Burnett Spotlight Montblanc Nicolas Rieussec Chronograph and Leo Burnett Milan Italy The Beauty of a Second
Custom Rich Media Display Ad Miller Lite and Digitas Smack Talk Banners Telekom and Yahoo! and Contnet AG Telekom Entertain. Your personal Entertain experience. Intel / 2nd Generation Intel® Core Processors and Ansible The Escape iAd Fendi and The Studio at Condé Nast Vote Fall Runway	IAB Standard Rich Media Display Ad Alfa Romeo and LIQID Alfa Romeo Giulietta Launch – IAB Filmstrip Starcom MediaVest Group and Demand Media Chevy Sonic – IAB Billboard A&E Television Networks The Glades – IAB Medium Rectangle Lionsgate and AOL The Hunger Games – IAB Portrait
Digital Out-of-Home ASICS and Inwindow Outdoor, Vitro, OAG, CBS Outdoor ASICS ING New York City Marathon Columbus Circle Subway Campaign HBO and PHD Game of Thrones Ambient Icewall Insurance Australia Group and WHYBIN\TBWA\TEQUILA\ NRMA Bus Shelter SKINS and VML Quick Fit Station	Games Frito Lay and OMD Farmville Samsung, Galaxy SII and Starcom MediaVest Group Galaxy and the Golden Egg Toyota Motor Sales, USA and Saatchi & Saatchi LA Your Dungeon My Dragon Johnson & Johnson and JWT New York Zyrtec Parks Unleashed
Interactive Video American Express & Digitas and Momentum American Express Unstaged - Coldplay Mercedes-Benz CL-Class and AMVBBDO Escape The Map Ford Motor Company and Mindshare Ford Focus Interactive Cinema HBO and Definition 6 True Blood “Immortalize Yourself” Facebook Application	Location-Based Advertising adidas and iProspect adidas Takes Sales Back to the Streets Showtime and OMD The Franchise Fan Cave Catch The Home Depot and The Richards Group and Click Here The Home Depot – Lawn & Garden Outlook Lionsgate and AOL The Hunger Games – IAB Portrait
Mobile Ad Scandinavian Airlines and CP+B Couple up to Buckle up Dunkin' Donuts and Hill Holliday Dunkin' Coffee Customizer FedEx and OMD Shazam Super Bowl Intel / 2nd Generation Intel® Core Processors and Ansible The Escape iAd	Mobile Brand Destination Site La Quinta Inns & Suites and Definition 6 La Quinta Mobile Toyota Motor Sales, USA and Saatchi & Saatchi LA The Camry Effect Microsoft Corporation and Iconmobile Windows Phone Demo Takeover Arc Worldwide and Leo Burnett Chicago You Want McDonald's Fries With That.
Online Commercial Google Chrome and BBH NY and Google Creative Labs Dear Sophie Kraft’s Boost and Droga5 Australia Moreing American Honda Motor Co. and RPA Road Trip Rethink Breast Cancer and john st. Your Man Reminder	Tablet Marketing Unilever and BrightLine and Razorfish AXE Anarchy BMW North America and kbs+ New York BMW Electronauts iPad App Lenovo and McKinney Boot or Bust OppenheimerFunds Inc. and Euro RSCG Worldwide Global Tracker
Viral john st. Catvertising American Honda Motor Co. and RPA Matthew's Day Off Walmart and Lattitud WGuitar Rethink Breast Cancer and john st. Your Man Reminder