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IAB MIXX 2013 Awards Finalists

MIXX TrophiesThe IAB is proud to announce the 2013 international IAB MIXX Awards finalists. Selected for groundbreaking creativity and impact, these teams are being recognized for pushing interactive advertising to new levels. Join us at the IAB MIXX Awards Gala on Tuesday, September 24, in New York City, to be among the first to know who takes home a Gold, Silver, or Bronze award—and the coveted Best in Show honor. Learn more about the IAB MIXX Awards at www.iab.net/mixxawards.

Strategies & Objectives

Brand Awareness and Positioning
PepsiCo & The Barbarian Group
Pepsi NEXT: The Extra Hour

Clinique & Ignited, iProspect, and Gluttony
Chubby Stick Moisturizing Lip Colour Balm

Unilever’s Dove & Ryan Partnership
Show Us Your Skin

Big Boss Brewing Company & McKinney
The Last Barfighter

 
Branded Utility
McCormick & R/GA
McCormick FlavorPrint

VicRoads & Visual Jazz Isobar
Unlock The Grid

The Home Depot & SapientNitro
The Home Depot Appliance Experience

BMW North America’s BMW ActiveE & kbs+
The Electronaut Effect

 
Business-to-Business
The UPS Store & Doner
Small Business Gateway

Google Advertising Arts & 72andSunny
Art, Copy & Code Film

Cisco Systems & Engauge, Goodby Silverstein & Partners, Mindshare, and The First Movement
Cisco and the Internet of Everything

American Express & DigitasLBi
Welcome to Small Business Saturday

 
Clicks-to-Bricks
David Jones & Visual Jazz Isobar
Denim Seeks Soulmate

Land Rover & Mindshare and Eyeview
Driving Viewers to Dealers

Taco Bell & DigitasLBi
Cool Ranch Doritos Locos Tacos

American Express & DigitasLBi
Welcome to Small Business Saturday

 
Content Marketing
HBO & HBO
Game of Thrones Enhanced Digital Experience

The Coca-Cola Company & MRY
Coca-Cola “Move to the Beat of London 2012”

Nintendo of America & A Squared Group
Wii U Video Challenge

Samsung’s Galaxy Camera & Starcom MediaVest Group
Life’s A Photo. Take It.

 
Cross-Media Integration
GREENPEACE MEXICO & Circus DF
TOXIC TOURS

Unilever’s Axe & BBH New York
Susan Glenn

Sprint & Team Sprint
Cinema

American Express & DigitasLBi
Welcome to Small Business Saturday

 
Cross-Platform Digital
Dr. Seuss’ The Lorax, Universal Pictures and Universal Studios Home Entertainment & Ignited and Amazon Media Group
Dr. Seuss’ The Lorax Theatrical and Home Entertainment Lifecycle Campaign

American Honda Motor Co. & RPA
Surprising Monsters Calling Home

Kia Motors & Initiative
2013 Kia Motors Super Bowl Sorento Campaign “Space Babies”

American Express & DigitasLBi
Welcome to Small Business Saturday

 
Direct Response and Lead Generation
BMW North America’s BMW M & kbs+
The Making of an M Print

San Francisco Giants & MLB Advanced Media
GIANT strides in online ticket sales

SEEK Volunteer & Leo Burnett Melbourne
Volunteer to promote volunteering

Save Our Sons & Reactive, Finch, Havas, and Red Agency
The Most Powerful Arm Ever Invented

 
Mobile Advertising
Gatorade & OMD
Gatorade Bolt! Mobile Gaming Integration

Best Buy & CP+B and Razorfish
Tap Tap Revenge, Back to Campus and Holiday Mobile Campaign

Defence Force Recruiting & GPY&R Melbourne and VML
Mobile Medic

Discovery & OMD
Discovery Channel’s Gold Rush Season 3

 
Multicultural
Heineken USA & Dieste Inc. and Cultur8
UEFA Champions League Epic Party

GM’s Chevrolet and Verizon & Starcom MediaVest
Mia Mundo (Season 1)

Procter & Gamble’s Secret & Starcom MediaVest Group
Secreteando

Unilever’s Lifebuoy & SapientNitro
Global Handwashing Day 2012

 
Not For Profit / Public Service
United States Olympic Committee & VML and Y&R NY
Raise Our Flag

Movember and Made Man & Break Media
Movember 2012 Campaign

SEEK Volunteer & Leo Burnett Melbourne
Volunteer to promote volunteering

Unilever’s Lifebuoy & SapientNitro
Global Handwashing Day 2012

 
Product Launch
Activision & OMD
Activision Call of Duty Black Ops II

Adobe & Goodby, Silverstein & Partners
Marketing Myths

FIAT 500e & SapientNitro
Environmentally Sexy

Samsung’s Galaxy Camera & Starcom MediaVest Group
Life’s A Photo. Take It.

 
Social Marketing
Microsoft’s Bing & Starcom MediaVest Group
Most Shareworthy

Mondelēz International’s OREO & 360i
OREO Daily Twist

Cole Haan & BBH New York
#DontGoHome

Kmart & Draftfcb Chicago
Ship My Pants

 
Special Innovation Category - Can't Be Contained!
Procter & Gamble’s Duracell & Starcom MediaVest Group
Do You Want Duracell With That?

Newsweek & Hill Holliday
Mad Men

Yahoo! & Yahoo! Smart Ads
Yahoo! Smart Ads for Fantasy Football

The CW Television Network & OMD
The CW Network Live Twitter Feed in a Magazine

ESPN’s X Games & SapientNitro
The HypeMeter

Walt Disney Pictures & Crackle, Innovid and 4D
cRoll Oz The Great and Powerful Interactive Video Campaign

20th Century Fox & Ignition Interactive
Prometheus Integrated Campaign

Big Boss Brewing Company & McKinney
The Last Barfighter

The Coca-Cola Company & Leo Burnett Sydney and Chicago
Small World Machines

 
 

Tools, Tactics, and Technologies

Augmented Reality
L’Oréal Maybelline & Brand Direct and Blippar
Maybelline Colorshow Virtual Try-on

Cadillac & Fallon Worldwide
Cadillac ATS vs The World 3D: Chalk Mural

Wonderbra & DigitasLBi France
Wonderbra Decoder

BMW North America’s BMW i & kbs+
A Window Into the Near Future

 
Brand Destination Site
Toyota Tundra & Saatchi & Saatchi LA
Tundra Endeavour Campaign

Google Australia & M&C Saatchi’s Mark and North Kingdom
Build With Chrome

The Lincoln Motor Company & Hudson Rouge
Hello Again: Beck 360° Experience

BMW North America’s BMW ActiveE & kbs+
The Electronaut Effect

 
Branded Content
Papermate & PHD
World’s Most Stolen Pen

PepsiCo & OMD
Pepsi Max Test Drive

Bank of America’s Merrill Edge & Starcom MediaVest Group
Face Retirement

Intel + Toshiba & Pereira & O’Dell
The Beauty Inside

FIAT 500e & SapientNitro
Environmentally Sexy

 
Branded Mobile Application
The CW Television Network & OMD
Live Twitter Feed in a Magazine

JetBlue Airways & ROKKAN
The New JetBlue

Defence Force Recruiting & GPY&R Melbourne and VML
Mobile Medic

Wonderbra & DigitasLBi France
Wonderbra Decoder

 
Custom Rich Media Display
Homecenter Sodimac & Mayo Draft FCB Chile
5 Seconds

HBO & PHD
Cinemax Banshee Launch

Tourism New Zealand & Razorfish
100% Middle-Earth, 100% Pure New Zealand

Bank of America’s Merrill Edge & Starcom MediaVest Group
Face Retirement

 
IAB Standard Rich Media Display
J3 and J&J & J3 and AOL
J&J Global Motherhood + Catapult Portrait Unit

Hyundai Santa Fe and TNT & INNOCEAN USA
Hyundai x NBA – Beat The Pro

realtor.com & Pereira & O’Dell
Find it First online advertising

Miller Lite & DigitasLBi
Fantasy Football Smack Talk

 
Custom Mobile Rich Media Display
BMW & Amobee
BMW Accelerates Engagement with Immersive 3D Mobile Ads

Hotels.com & Fetch
Xtreme Booking

Paramount Pictures/Paranormal Activity 4 (movie) & Joule, MEC, mNet, and Yahoo!
PA4 - Fake Video Phone Call

Land Rover’s Range Rover & Wunderman
Elements of a Modern Legend iAd

 
IAB Standard Mobile Rich Media Display
FOX, Media Storm & Crisp Media
Fox’s “The Following”

Renault & OMD and Mobilike
New Renault Clio

Chevrolet & Zumobi, Commonwealth and Motor Trend
Chevrolet Drives Unprecedented Mobile Engagement with Motor Trend and Zumobi Rich Media Campaign

Mercedes Benz & OgilvyOne Worldwide and Yahoo!
The Mercedes Benz A Class

 
Digital Out-of-Home
Samsung Telecommunications America & Razorfish
Samsung Share To Go

Save Our Sons & Reactive, Finch, Havas, and Red Agency
The Most Powerful Arm Ever Invented

The Coca-Cola Company & Leo Burnett Sydney and Chicago
Small World Machines

BMW North America’s BMW i & kbs+
A Window Into the Near Future

 
Games
Ford Motor Company & Team Detroit and Electronic Arts
2013 FUSION – IT’S IN THE GAME

Mondelēz International’s OREO & Carnival Labs and PikPok
OREO: Twist, Lick, Dunk

Lowe’s & OMD
MyLowe’s Sims Social

Discovery & OMD
Discovery Channel’s Gold Rush Season 3

 
Interactive Video
Publicis Groupe & DigitasLBi France
The Human YouTube Player

Hyundai Santa Fe & INNOCEAN USA
Santa Fe Find Your 7

REI & OMD
REI Multisport Camping

The Lincoln Motor Company & Hudson Rouge
Hello Again: Beck 360° Experience

Intel + Toshiba & Pereira & O’Dell
The Beauty Inside

 
Location-Based Advertising
Jarritos & GSD&M
Jarritos SoCal Mobile Campaign

Samsung’s Smart TV & Starcom MediaVest Group
Smart-Fencing

P&G Nordic’s Gillette Venus & Saatchi & Saatchi Stockholm
Tag the Weather

American Express & DigitasLBi
Welcome to Small Business Saturday

 
Mobile Brand Destination Site
Abercrombie & Fitch & R/GA
The A&F Forecast

Gucci & Huge
Gucci Mobile Website

American Honda Motor Co. & RPA
Honda Mobile Site

Hyundai Santa Fe & INNOCEAN USA
Santa Fe Find Your 7

 
Online Commercial
realtor.com & Pereira & O’Dell
Find it First online advertising

eBay & DigitasLBi
eBay Thanks You

Miller Lite & DigitasLBi
Fantasy Football Smack Talk

REI & OMD
REI Multisport Camping

 
Search Marketing
Swedish Chamber of Commerce & R/GA Stockholm
Get A Life!

Hilton Worldwide & iProspect
Big Vision & Flawless Execution on Centralized and Collaborative Search

Chevrolet & iProspect
The 2014 Corvette Stingray Launch: An Omni-Channel Approach Accelerates Awareness

Volkswagen & MediaCom
Get Happy, Get Views

 
Tablet Marketing
Easy Way Language Center & Loducca
Easy Way Subtitles

Avis & Starcom MediaVest Group
Avis – It’s Your Space

Bose & Mullen
Bose AE2w Bluetooth Headphones

Discovery & OMD
Discovery Channel’s Gold Rush Season 3
 
Viral / Word-of-Mouth
Beats by Dr. Dre & R/GA London
Beats by Dr. Dre #showyourcolor

Frito-Lay & OMD
Do Us a Flavor

Mondelēz International’s OREO & 360i
The OREO Blackout Tweet

Kmart & Draftfcb Chicago
Ship My Pants

20th Century Fox & Ignition Interactive
Prometheus Integrated Campaign